Papers by Ivanka T . Mavrodieva
Περίληψη: Το άρθρο παρουσιάζει ορισμένες εκφάνσεις της ρητορικής τέχνης κατά τις πρώτες τρεις δεκ... more Περίληψη: Το άρθρο παρουσιάζει ορισμένες εκφάνσεις της ρητορικής τέχνης κατά τις πρώτες τρεις δεκαετίες του 21ου αιώνα σε εικονικά περιβάλλοντα και οικοσυστήματα μέσων. Το πρώτο μέρος του επικεντρώνεται στη σημασία της επάρκειας στην τέχνη της ρητορικής και της εφαρμογής της στην εκφορά λόγου, στη γνώση της γλώσσας, στον πλούτο του λεξιλογίου και στη ρητορική γνώση για την επιτυχία του ομιλητή. Το δεύτερο μέρος επικεντρώνεται σε σύγχρονα λογισμικά, εφαρμογές, στην εκφώνηση (voice over), στην τεχνητή νοημοσύνη και σε ρομπότ συνομιλίας (chatbots), που χρησιμοποιούνται στα ηλεκτρονικά και διαδικτυακά μέσα για τη δημιουργία της τελικής εκδοχής του προϊόντος μέσων ή εκπαίδευσης. Το άρθρο ολοκληρώνεται με την παρουσίαση ορισμένων εκφάνσεων της εικονικής ρητορικής: εικονικές τάξεις, διαδικτυακά σεμινάρια (webinars), παιχνίδια και κοινωνικά δίκτυα. Αρχικός στοχος του άρθρου είναι η καθιέρωση σύγχρονων θεωρητικών αρχών της ρητορικής ως επιστήμης και στη σχέση της με τη φωνητική, τη γλωσσολογία, την εκπαίδευση ηθοποιών, με έμφαση στην προσωδία. Δεύτερη επιδίωξη είναι η παρουσίαση του ρόλου της φωνής σε ένα εικονικό περιβάλλον και οικοσύστημα μέσων, και ειδικότερα σε ηχοβιβλία (audio books), podcast και ρομπότ συνομιλίας (chatbots). Η παρουσιαζόμενη ανάλυση πραγματοποιήθηκε με τη χρήση βιβλιογραφικής έρευνας, παρατήρησης και περιγραφής, κυβερνοεθνογραφικής παρατήρησης και ρητορικής ανάλυσης.
Περίληψη: Το άρθρο παρουσιάζει ορισμένες εκφάνσεις της ρητορικής τέχνης κατά τις πρώτες τρεις δεκ... more Περίληψη: Το άρθρο παρουσιάζει ορισμένες εκφάνσεις της ρητορικής τέχνης κατά τις πρώτες τρεις δεκαετίες του 21ου αιώνα σε εικονικά περιβάλλοντα και οικοσυστήματα μέσων. Το πρώτο μέρος του επικεντρώνεται στη σημασία της επάρκειας στην τέχνη της ρητορικής και της εφαρμογής της στην εκφορά λόγου, στη γνώση της γλώσσας, στον πλούτο του λεξιλογίου και στη ρητορική γνώση για την επιτυχία του ομιλητή. Το δεύτερο μέρος επικεντρώνεται σε σύγχρονα λογισμικά, εφαρμογές, στην εκφώνηση (voice over), στην τεχνητή νοημοσύνη και σε ρομπότ συνομιλίας (chatbots), που χρησιμοποιούνται στα ηλεκτρονικά και διαδικτυακά μέσα για τη δημιουργία της τελικής εκδοχής του προϊόντος μέσων ή εκπαίδευσης. Το άρθρο ολοκληρώνεται με την παρουσίαση ορισμένων εκφάνσεων της εικονικής ρητορικής: εικονικές τάξεις, διαδικτυακά σεμινάρια (webinars), παιχνίδια και κοινωνικά δίκτυα. Αρχικός στοχος του άρθρου είναι η καθιέρωση σύγχρονων θεωρητικών αρχών της ρητορικής ως επιστήμης και στη σχέση της με τη φωνητική, τη γλωσσολογία, την εκπαίδευση ηθοποιών, με έμφαση στην προσωδία. Δεύτερη επιδίωξη είναι η παρουσίαση του ρόλου της φωνής σε ένα εικονικό περιβάλλον και οικοσύστημα μέσων, και ειδικότερα σε ηχοβιβλία (audio books), podcast και ρομπότ συνομιλίας (chatbots). Η παρουσιαζόμενη ανάλυση πραγματοποιήθηκε με τη χρήση βιβλιογραφικής έρευνας, παρατήρησης και περιγραφής, κυβερνοεθνογραφικής παρατήρησης και ρητορικής ανάλυσης.
L.N. Gumilev atyndaġy Euraziâ u̇lttyk̦ universitetìnìn̦ habaršysy. Žurnalistika seriâsy, Sep 30, 2021
The article analyses the podcasts in Bulgaria, their place in the media ecosystem and their thema... more The article analyses the podcasts in Bulgaria, their place in the media ecosystem and their thematic scope. It identifies communicative, rhetorical, and linguistic features, the ways of dissemination. The author made a finding about podcasts in Bulgaria in terms of media studies, public relations, and rhetoric. The research methods are discourse analysis, rhetorical and linguistic analysis. The corpus includes 50 podcasts. The study period was from January 2018 to September 2021. The findings are about the place and role of podcasts in the media ecosystem in Bulgaria and their development at the genre, thematic, organisational, and communicative levels.
This paper presents the findings of an analysis of podcasts in Bulgaria, focusing on topics relat... more This paper presents the findings of an analysis of podcasts in Bulgaria, focusing on topics related to the European Union. The podcasts under scrutiny encompass content produced by traditional media and by independent individuals or teams. The corpus comprises podcasts selected from various media and independent producers, with episodes selected within the timeframe spanning from проф. д.ф.н. Иванка Мавродиева January 1, 2020, to April 30, 2024. The hypothesis is that podcasts are a parallel communication channel presenting different points of view and it is oriented towards sharing experiences, announcing successes, and participating in communication campaigns. The first aim is to analyze how information concerning European Union policies and foreign policy dynamics is disseminated. The second aim is to elucidate the linguistic and communicative characteristics of podcasts. The analytical framework includes a critical discourse analysis formulated by Teun van Dijk.
Резюме. В статията се представят резултати от изследване възможностите за използване на изкуствен... more Резюме. В статията се представят резултати от изследване възможностите за използване на изкуствения интелект в образованието в контекста на вземане на стратегически управленски решения, структуриране на информация относно образованието и образователните политики, създаване на образователно съдържание. Методиката включва качествени методи: киберетнографско наблюдение и експертна оценка, при които са използвани един и същ набор от въпроси с цел да се сравни информацията. Киберетнографското наблюдение е реализирано в индиректна синхронна комуникация с ChatGPT от двамата изследователи, а интервютата с респондентите, които са експерти, е проведено чрез директна комуникация. Съпоставителният подход е между диалог между изследователи и чатбот и директен диалог с експерти по едни и същи теми и с едни и същи въпроси. Целта e да се установи начинът на комуникиране с изкуствен интелект и възможностите му да намира и структурира информация по теми, свързани с образованието и обучението, образователния мениджмънт, създаването на образователно съдържание и др. Ключови думи: изкуствен интелект; управление на образованието; стратегически мениджмънт; образователно съдържание Увод През третото десетилетие на XXI век нараства изследователският интерес към изкуствения интелект (ИИ), а през 2023 г.-и към чатботовете, които са резултат от прилагането му. Проучванията са от различна гледна точка и се реализират с различни методи, като в тази статия фокусът е през призмата на
Podcasts in Bulgaria have flourished and solidified their presence in the second and third decade... more Podcasts in Bulgaria have flourished and solidified their presence in the second and third decades of the 21st century across various dimensions. Firstly, they serve as alternative sources of expert information. Secondly, they offer a parallel platform for disseminating information alongside traditional media genres and formats. Thirdly, they contribute to the development of a flexible media market, accommodating both public and private media entities, as well as individual, corporate, institutional, or organizational channels. This analysis focuses on podcasts in Bulgaria spanning from 2021 to 2023, produced and distributed by diverse media outlets, individuals, and organizations. The hypothesis posits that podcasts function as both media and businesses, serving as communication channels and a model that blends information dissemination with shared experiences. They represent a product resulting from media, digital, and communicative literacy. The methodology employed adopts an interdisciplinary approach, encompassing media, genre, and discourse analysis. The conclusions drawn are based on a comprehensive study, although not claiming to be exhaustive. It is assumed that podcasts in Bulgaria offer a versatile means of positioning themselves alongside traditional media, thereby contributing to the creative industry and the media market simultaneously.
Rhetoric and Communications
Виртуалната реторика – реалност, мит или нонсенс
This study examines the specific features of Bulgarian political rhetoric and the subject area of... more This study examines the specific features of Bulgarian political rhetoric and the subject area of particular interest for this research is the election campaign (2014) in Bulgaria for Members of the National Assembly (MPs). Bulgarian candidates for MPs send and broadcast messages, appeals and slogans where they proclaim both new programs and traditional ideological principles of governance. The investigation focuses on specific verbal and visual elements of political party websites, political blogs and linked spaces throughout social networks, especially featuring their public presentations during the election campaign. The paper displays the summarized results of the research aspect focusing on the arguments of virtual and media political communication during the election campaign which has diverse ramifications.
Fake News: Theoretical Dilemmas, Methodological Aspects and Manifestations in Crisis Communication
21st Century Media and Communications, 2020
The article aims to introduce to the readers the features of fake news, basing itself on theoreti... more The article aims to introduce to the readers the features of fake news, basing itself on theoretical observation. Another goal is to determine if there are grounds to claim that there is creation, broadcasting and distribution of fake content. Some methods for spotting, detecting, recognizing and neutralizing fake news are presented briefly. The relation between fake news and post-truth are described as well. The article also presents examples of fake news regarding the Coronavirus crisis (COVID-19) selected from media, online media and social networks in Bulgaria. Lastly, the article highlights the arguments used while presenting information regarding the plan to overcome the crisis and the prevention of spreading fake news. Keywords:
Благополучие в дигиталния свят
IDENTITY MANIFESTATION IN REAL, VIRTUAL AND HYBRID COMMUNICATIVE ENVIRONMENTS
The dynamic development of the Internet, social networks, platforms, software and applications cr... more The dynamic development of the Internet, social networks, platforms, software and applications create, on the one hand, conditions for quick access to information resources and as a result identity manifestations can inhabit relatively new user environments. On the other hand, there are new communicative situations that result from the development of artificial intelligence and a person being an active participant in virtual communication using digital tools. The hypothesis is that the dialogue is now not only on social networks, virtual forums, echo chambers, etc., but it is between human and chatbot, between chatbot and user, even between chatbots in different micro communities in a virtual environment. This raises the question of the identity of the individual and it can be a subject of research through an interdisciplinary approach. The focus of this paper is on presenting directions for future research on the identity of the individual while delineating new research fields on linguistic and communicative levels. Research methods for cyberethnographic observation and content analysis are suggested as adequate to the proposed study.
IDENTITY MANIFESTATION IN REAL, VIRTUAL AND HYBRID COMMUNICATIVE ENVIRONMENTS, 2023
The dynamic development of the Internet, social networks, platforms, software and applications cr... more The dynamic development of the Internet, social networks, platforms, software and applications create, on the one hand, conditions for quick access to information resources and as a result identity manifestations can inhabit relatively new user environments. On the other hand, there are new communicative situations that result from the development of artificial intelligence and a person being an active participant in virtual communication using digital tools. The hypothesis is that the dialogue is now not only on social networks, virtual forums, echo chambers, etc., but it is between human and chatbot, between chatbot and user, even between chatbots in different micro communities in a virtual environment. This raises the question of the identity of the individual and it can be a subject of research through an interdisciplinary approach. The focus of this paper is on presenting directions for future research on the identity of the individual while delineating new research fields on linguistic and communicative levels. Research methods for cyberethnographic observation and content analysis are suggested as adequate to the proposed study.
ОСОБЕНОСТИ НА ВИРТУАЛНАТА КОМУНИКАЦИЯ: ИЗКУСТВЕН ИНТЕЛЕКТ, ЧАТБОТОВЕ, СОФТУЕРИ, СОЦИАЛНИ МРЕЖИ, 2024
FEATURES OF VIRTUAL COMMUNICATION: ARTIFICIAL INTELLIGENCE, CHATBOTS, SOFTWARE, SOCIAL NETWORKS P... more FEATURES OF VIRTUAL COMMUNICATION: ARTIFICIAL INTELLIGENCE, CHATBOTS, SOFTWARE, SOCIAL NETWORKS Prof. Ivanka Mavrodieva, DSc Sofia University “St. Kliment Ohridski” Abstract: This paper presents the manifestations of communication in the 21st century in traditional, media and virtual environments. It clarifies the ways of preparing the communicator for public and media appearances as well as the role of training methods from a pedagogical point of view. Emphasis is placed on the importance of knowledge of modern virtual communication, new developments in the use of artificial intelligence and social networks. Attention is given to modern software programs and applications used in media and podcasts in creating the final version of the media product. Features of speaking in virtual environments are highlighted: webinars, videoconferences, virtual forums and social networks. The aim is to establish current practices in communication and its relationship to emotional intelligence and social maturity. The analysis is done using the methods of cyberethnographic observation, discourse analysis and rhetorical analysis. Keywords: communication, presentation, articulation, virtual environment, artificial intelligence, software, social networks.
Bulgaria
Thirty Years of Political Campaigning in Central and Eastern Europe, 2019
Ezikov Svyat volume 18 issue 3
Thе article presents the results of a study based on the news surrounding COVID-19 in electronic ... more Thе article presents the results of a study based on the news surrounding COVID-19 in electronic media sites, print media and online media in Bulgaria through the prism of three notions: intertextuality, hypertextuality and multimodality. The survey period covers three months: February – April 2020 (the beginning of wider dissemination of information about COVID-19 in the media until the establishment of a peak of patients, hospitalized and carriers of the virus). A discursive, media and communicative analysis of a corpus has been conducted and then divided into four sub-corpora, which include online publications, videos, memes, photos, infographics and more. The analysis focuses on online publications in order to pinpoint the manifestations of intertextuality, mainly on a verbal level; the external and internal hyper textuality and the role of hyperlinks are investigated too. The establishment of multimodality in official media information and memes reflecting situations related to...
ЕЗИКОВИ И КОМУНИКАТИВНИ ОСОБЕНОСТИ НА
АКАДЕМИЧНИТЕ ЖАНРОВЕ
АБСТРАКТ, ПРЕДГОВОР И РЕЦЕНЗИЯ
Ива... more ЕЗИКОВИ И КОМУНИКАТИВНИ ОСОБЕНОСТИ НА
АКАДЕМИЧНИТЕ ЖАНРОВЕ
АБСТРАКТ, ПРЕДГОВОР И РЕЦЕНЗИЯ
Иванка Мавродиева
Abstract: The abstract, the forward and the review are genres with different frequencies of use and different functions in the implementation of the process of publishing scientific texts. The aim of the paper is to briefly highlight the linguistic and communicative features of three different academic genres in the context of contemporary academic communication. Academic genres have their place and purpose and are distinguished by specifics, with established standards at the structural, content, language and style levels. The forward still has its place in the publication of monographs and collections of papers; it is the result of expert evaluation or is the work of the scientific editor and synthesises in a review and critical perspective an already finished scientific product. The review or peer review has a different functional purpose in academia and is distinguished by established standards and strict rules. A review of a monograph is a presentation of a manuscript or published text and, unlike a forward, contains more elements of criticism. The abstract performs the functions of an announcement, of applying for participation in a conference, of disclosing achieved results in the scientific paper as a part of it or of presenting published scientific texts on sites (academic platforms, e-libraries etc.) personally or on behalf of publishing houses and journals. Some common linguistic features of the abstract, review and forward are terminology from one or several scientific fields, meta terms, nominative function, avoidance of expressive language, use of passive voice, etc.
Key words: academic genres, abstract, review, forward, linguistic features, application in scientific communication.
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Papers by Ivanka T . Mavrodieva
АКАДЕМИЧНИТЕ ЖАНРОВЕ
АБСТРАКТ, ПРЕДГОВОР И РЕЦЕНЗИЯ
Иванка Мавродиева
Abstract: The abstract, the forward and the review are genres with different frequencies of use and different functions in the implementation of the process of publishing scientific texts. The aim of the paper is to briefly highlight the linguistic and communicative features of three different academic genres in the context of contemporary academic communication. Academic genres have their place and purpose and are distinguished by specifics, with established standards at the structural, content, language and style levels. The forward still has its place in the publication of monographs and collections of papers; it is the result of expert evaluation or is the work of the scientific editor and synthesises in a review and critical perspective an already finished scientific product. The review or peer review has a different functional purpose in academia and is distinguished by established standards and strict rules. A review of a monograph is a presentation of a manuscript or published text and, unlike a forward, contains more elements of criticism. The abstract performs the functions of an announcement, of applying for participation in a conference, of disclosing achieved results in the scientific paper as a part of it or of presenting published scientific texts on sites (academic platforms, e-libraries etc.) personally or on behalf of publishing houses and journals. Some common linguistic features of the abstract, review and forward are terminology from one or several scientific fields, meta terms, nominative function, avoidance of expressive language, use of passive voice, etc.
Key words: academic genres, abstract, review, forward, linguistic features, application in scientific communication.