Digital Receipts: Mining for Customer & Business Insight with MongoDB
Imagine walking out of your favorite store and moments later receiving a personalized recommendation for a matching item, based not only on what you just bought, but your entire purchase history. This level of tailored experience has long been difficult to achieve in brick-and-mortar retail, but that’s changing thanks to digital receipts. Digital receipts are gaining traction, with Realtimes UK reporting that a
quarter of UK retailers now offer them exclusively
.
In physical stores, traditional paper receipts represent missed opportunities: static, one-time records that serve little purpose beyond proof of purchase. In contrast, digital receipts unlock a dynamic stream of customer insights, which are a gateway to AI-powered personalization, enabling retailers to transform sales data into timely, relevant recommendations.
Retailers are also seeing greater adoption of their customer loyalty apps by embedding features like digital receipts and personalized offers, giving shoppers more reasons to engage after leaving the store.
Retailers are increasingly investing in digital receipts, and MongoDB enables them to digitize in-store transactions, understand shopper behavior, and deliver personalized product suggestions immediately after checkout. With MongoDB’s flexible
document model
, retailers can efficiently store and analyze rich transactional data, powering real-time personalization and adaptive customer experiences. It’s a smarter, data-driven approach to customer engagement, built for the physical retail world.
The challenge in capturing the in-store customer journey
Personalized shopping experiences are a proven driver of customer loyalty and revenue, but to deliver them effectively, retailers need a complete view of each customer’s journey. For retailers who have a brick-and-mortar presence, that’s where the gap lies.
Today, many retailers are making personalization decisions based on incomplete data. While loyalty programs and customer profiles may capture some purchase history, in-store transactions often go unrecorded or take too long to turn into actionable insights. Paper receipts dominate the checkout process, and without a digital trail, these interactions are lost to the retailer’s systems. This means that even a highly engaged, in-store shopper may appear invisible when it comes to targeting and recommendations.
The impact of this is twofold. First, it limits the retailer’s ability to offer relevant product suggestions, personalized promotions, or timely follow-ups, missing key opportunities to increase basket size and repeat visits. Second, it affects the customer experience, particularly in the retailer’s mobile app. Shoppers who frequent physical stores often find that their app doesn’t reflect their recent purchases or preferences, making it feel disconnected and less useful.
By digitizing receipts, retailers can close this gap. Every in-store purchase becomes a rich source of insight, directly tied to the customer profile. This enables more accurate, real-time personalization, both right after checkout and in future interactions. It also adds meaningful value to the retailer’s mobile app: customers see their full purchase history, receive smarter recommendations, and access personalized offers that feel relevant. The business impact is significant: better personalization drives more revenue, while a more engaging app experience leads to higher adoption, increased usage, and stronger loyalty.
Getting the most out of day-to-day data: Building a digital receipt solution
Retailers aiming to enhance personalization must first digitize in-store transactional data, particularly the information generated at checkout from point-of-sale (POS) systems. However, the majority of existing POS systems have fixed, non-changeable data formats, designed primarily for payment processing. These systems often vary across store locations, lack integration with customer profiles, and don't support rapid data access.
To address these challenges, retailers should centralize transaction data from all stores into a consistent and accessible format. Ensuring each purchase is reliably linked to a customer identity, through loyalty sign-ins or digital prompts, and storing that information in a manner that supports immediate, personalized engagement is crucial.
Integration with POS systems is essential, allowing retailers to capture transaction data instantly and store it.
A flexible document model (like MongoDB’s) stores structured, unstructured, and AI-ready data in one format, making it ideal for managing complex customer profiles and purchase histories. It captures detailed transaction data, including items, prices, context, and nested info like product attributes, preferences, and loyalty activity, all within a single document.
Figure 1.
MongoDB’s document model contains the data used to render the digital receipts.
This image shows how MongoDB's document model supports digital receipts by instantly ingesting all receipt details. It features a MongoDB document (left) containing both purchased product information and personalized recommendations, and the digital receipt on PDF (right).
It also makes the data instantly usable for personalization engines and AI models, without the need for heavy transformation or complex joins across multiple systems. Should the retailer have several different brands or types of PoS systems which data in different formats, the flexible document model allows them to be combined more easily, including fast onboarding if new types are introduced.
Seamless integration allows connectivity with existing POS systems and third-party analytics tools, reducing friction in adoption. MongoDB enables this through features like real-time data ingestion with change streams, flexible data connectors for systems like Kafka, and an API-driven approach that supports REST. Combined with
MongoDB Atlas
’s multi-cloud deployment support, retailers can connect and scale across diverse infrastructures without needing to re-architect their existing systems.
Retailers can surface digital receipts directly in the customer-facing app, enhancing the post-purchase experience. Shoppers gain instant access to their full purchase history, enabling features like receipt lookups, easy reorders, warranty tracking, and personalized product suggestions. This drives more app adoption and keeps customers engaged beyond the store visit.
To support this experience at scale, retailers need an architecture that can handle high volumes of receipt data from numerous store locations. MongoDB Atlas supports this through horizontal scalability and workload isolation, ensuring operational workloads like customer app interactions remain fast and reliable as data grows. Some retailers optimize storage by keeping receipt metadata in MongoDB while storing the full receipt in an object store like Azure Blob Storage or Google Cloud Storage, enabling a cost-effective approach.
Figure 2.
Architecture diagram showing the Digital Receipts components.
MongoDB’s ability to serve real-time queries with low latency ensures that every tap or search in the app feels instant, helping reinforce customer trust and satisfaction. This makes the app not just a digital companion but a key driver of loyalty and repeat visits.
By making digital receipts easily accessible in the app, alongside personalized recommendations and seamless post-purchase interactions, retailers create a more engaging and convenient experience that keeps customers coming back. Increased app adoption leads to more touchpoints, better data collection, and more opportunities to upsell or cross-sell, ultimately boosting revenue and retention.
A notable example of a retailer leveraging MongoDB for digital receipts is
Albert Heijn, the largest supermarket chain in the Netherlands
. By utilizing MongoDB Atlas, Albert Heijn developed a digital receipts feature within their customer-facing app, providing shoppers with real-time and historical insights into their in-store purchases. This adoption of MongoDB Atlas led to annual savings of 25%, improved developer productivity, and a more efficient customer experience.
Retailers use digital receipt data to improve personalized recommendations by combining purchase history, preferences, and behavior. Digitized receipts enable tracking of items, frequency, and context, allowing real-time linking of in-store purchases to customer profiles for more accurate, timely offers.
Figure 3.
Diagram showing the Digital Receipts process flow.
The image illustrates the digital receipts process: 1. A customer makes a purchase in-store, 2. receives a digital receipt via email or SMS, 3. verifies it through an app, 4. accesses purchase history and personalized recommendations, and 5. can repurchase items through the app.
Using MongoDB’s aggregation pipelines and change streams, retailers can process data efficiently and enable AI-driven personalization immediately after checkout. This streamlined handling of structured and unstructured receipt data supports rapid analysis of customer preferences and purchasing patterns. MongoDB's workload isolation ensures that analytical processes do not impact the performance of customer-facing applications, maintaining a seamless user experience.
Retailers can enhance customer engagement by leveraging this data to offer personalized promotions, loyalty rewards, and cross-selling opportunities.
Ready to embrace digital receipts?
Digital receipts are reshaping how brick-and-mortar retailers unlock customer insights and deliver AI-driven personalization. With MongoDB Atlas, retailers can instantly analyze transactional data, customer preferences, and purchase history within a flexible document model, powering real-time, tailored recommendations that increase basket size, drive repeat purchases, and boost conversions. Beyond personalization, digital receipts reduce printing costs and support sustainability by eliminating paper waste, while offering customers a convenient, app-based way to access and search past purchases.
The real value lies in the data: by capturing rich, real-time insights from every in-store transaction, retailers can unify physical and digital touchpoints, improving customer engagement and business agility. MongoDB’s scalable architecture and real-time processing empower retailers to adapt quickly to changing behavior and deliver seamless, data-driven experiences.
Now is the time to modernize your customer engagement strategy. Digital receipts aren’t just a convenience; they’re a competitive advantage!
Discover how MongoDB Atlas can help you deliver seamless customer experiences across all channels through our
solutions page
.
June 12, 2025