Community feedback loops
There are many methods that you can leverage to engage your community. Use all of them: events, user groups, roundtables, surveys, and active research efforts. Earlier in the book, specifically Chapter 11, I challenged you to get involved within the Linux and security communities. Here, I am outright challenging you to create your own community.
Once your company starts selling its product, like it or not, your users will find a way to share information informally. These information-sharing activities may start on message boards and evolve naturally into informal groups.
This is your greatest opportunity to shape the evolving community. Host message boards. Create a user group somewhere where there is a high concentration of your users. This might mean creating several unique group meeting environments across multiple geographic regions or cities. Start small where the largest concentration of your users exists and get feedback from them when you decide...
