Who is my target buyer and my target user?
Why should I care about these personas? or I thought this book was about security! you might be thinking silently to yourself. Excellent! I’ve got you thinking. This book is absolutely about security and mitigating risks. This is actually crucial to your future product and company’s success, and we’ll address this in two parts. The answers can be as complex as the personas that your company’s sales teams, product managers, and presales engineers will be interacting with in the future.
There is more than an ounce of applied psychology necessary for gathering detailed knowledge of your targeted buyers’ and users’ requirements. This insight will greatly aid in determining which features you must plan for to achieve the technological win and eventually the sale of your embedded Linux systems appliances. Both have vastly different drivers and motivators that explicitly impact what they demand from a...
