How to sell drupal 8
- 1. How to sell Drupal 8 by Anatolii Pazhyn, CEO at AnyforSoft Kharkiv, Ukraine 2016
- 2. Who was incredibly happy when Drupal 8 was finally released?
- 3. Who we are? ● Backend Developers ● Frontend Developers ● Project Managers ● QA ● Sales ● Business owners
- 5. Our Experience ● Big Drupal 8 project with custom functionality (total 2k hours) almost done ● Drupal 8 based mobile app (Ionic Framework) almost done ● Drupal 5 to Drupal 8 migration project in progress
- 6. How is Drupal 8 doing?
- 7. We are here. #DriesNote
- 8. Who are our clients? ● Digital agencies ● Design agencies ● Marketing agencies ● Large software development providers ● Retailers and wholesalers ● Local businesses ● Governments ● Our employers
- 9. What do clients care about? ● PROFITABILITY ($$$) ● Innovations ● Cost savings ● Efficiency/Productivity ● Risk mitigation
- 10. What do they care about? ● PROFITABILITY ($$$) ● Innovations – Faster speed of innovation – Reduced Cost of Risk – Running faster with PHP7 – RESTful – Adaptive design – etc
- 11. What do they care about? ● PROFITABILITY ($$$) ● Innovations ● Cost savings – No license fee – Faster time to market – Large number of Drupal providers – Huge community of bug fixers – Free updates for new features
- 12. What do they care about? ● PROFITABILITY ($$$) ● Innovations ● Cost savings ● Efficiency/Productivity – Integrated solutions – Configuration management – Drupal Console – Symfony 2 components – Plugins
- 13. What do they care about? ● PROFITABILITY ($$$) ● Innovations ● Cost savings ● Efficiency/Productivity ● Risk mitigation – Security – Better Quality – Trusted Solution – Large number of Drupal providers
- 14. Drupal users ● Media ● Government (public sec) ● Entertainment ● Higher Education
- 15. Open Source benefits ● The more you use open source solution the more valuable it is ● The more people use it the better it’s going to be ● You are free to use it ● Study it: understand what you are using ● Modify it: fix it, make it better ● Share it: redistribute, sell, give back ● More secure: you see what is inside
- 16. Drupal 8 vs Drupal 7 vs Drupal 6
- 18. Drupal 8 security ● Twig templates used for html generation ● Removed PHP input filter and the use of PHP as a configuration import format ● Site configuration exportable, manageable as code, and versionable ● User content entry and filtering improved (built in CKEditor) ● Clickjacking protection enabled by default ● Automated CSRF token protection in route definitions
- 20. We code as grown-ups now :) ● OOP ● Configuration management ● Symfony components ● Twig templates ● We can hire developers from out of Drupal PHP world
- 21. Drupal 8 features ● Mobile first admin and editing with responsive tables ● HTML5 / responsive default frontend ● Native web-services / RESTful ● Authoring experience ● Incremental release cycle ● Multilingual ● Views in core ● Editable admin views ● Everything is entities ● Block types
- 22. Drupal 8 UX ● WYSIWYG built in (CKEditor) ● Customize CKEditor ● Inline Editing ● HTML5 field types – Email – Tel – Number – Date
- 23. Who is excited about PHP7 release?
- 24. Scalability and speed ● Precise caching (cache invalidation and cache tags) ● Client-side caching (HTML5 local storage / session storage) ● PHP7 ● BigPipe ● RefreshLess (refreshing only changed parts of the page)
- 25. Development cycle ● Faster, predictable innovation cycles ● New significant features allowed in between major releases ● Release minor versions on a timed cycle
- 26. Overcoming Objections ● Drupal vs Wordpress – Security, Functionality limitation ● Drupal vs Magento – Limited functionality, very slow development, limited community ● Drupal vs Joomla – No comments ● Drupal vs custom solution – For custom purposes
- 27. Overcoming Objections ● Drupal 8 vs Drupal 7 – Yes, initial development could be longer – Yes, risks in initial estimates could be also bigger (50% vs 30%) – Developers readiness – Life cycle of Drupal 8 is bigger (EOL for Drupal 6 as example) – You will not need to migrate to newer version for years – Security support – New features only for Drupal 8 – Performance is better – Multilingual
- 28. Drupal 8 is not for everything yet ● Commerce ● Organic groups ● Urgent deadline
- 29. Elevator pitch ● Free ● Powerful ● Flexible ● Open Source ● Community ● Innovative features ● Security
- 30. What do clients care about? ● PROFITABILITY ($$$) ● Innovations ● Cost savings ● Efficiency/Productivity ● Risk mitigation
- 31. Share your Drupal selling tips and tricks! About me Anatolii Pazhyn CEO at AnyforSoft (ex HTML and CMS) [email protected] https://linkedin.com/in/pazhyn https://facebook.com/pazhyn https://twitter.com/pazhyn https://drupal.org/u/pazhyn https://facebook.com/anyforsoft https://anyforsoft.com