Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Delivery Conundrum
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The document discusses the evolving landscape of content management systems (CMS), focusing on the challenges and solutions presented by headless CMS and their role in delivering unified digital experiences across multiple channels. It highlights the importance of integrating microservices and APIs to create flexible content delivery frameworks while also addressing the limitations of traditional CMS approaches. The authors emphasize the need for a balanced understanding of both headless and decoupled architectures to meet modern web content management requirements.
Arjan van Rooijen & Arjen van den Akker - The Headless CMS and Website Delivery Conundrum
- 1. The headless CMS and website delivery conundrum Arjen van den Akker @ArjenvdAkker Arjan Van Rooijen @ArjanVanRooijen co·nun·drum (kə-nŭn′drəm) A paradoxical, insoluble, or difficult problem; a dilemma
- 2. 2000 2005 2010 2015 WCMIndustryCapabilities RSS Versioning Workflow Publishing Collaboration Multi-channel Taxonomies Targeting Mobile Widgets Personalization In-context editing Globalization Visitor intelligence 2020 The Digital Experience Evolution WCMIndustryCapabilities Workflow Multi-channel Taxonomies Multi-channel Targeting Mobile Widgets Personalization In-context editing Globalization Visitor intelligence Semantic content Dynamic publishing models Hybrid publishing models Static publishing models Web 1.0 Web 2.0 Web 3.0 Web Content Management Web Engagement Management Digital Experience Content mash-ups API Brokers Contextual content Web Hooks Content as a service REST @ArjenvdAkker@ArjanVanRooijen Omni-channel
- 3. Headless CMS micro services / REST API / JSON The Headless CMS Any channel, IoT, future inventions forms based entry Content editors @ArjenvdAkker@ArjanVanRooijen
- 4. Headless CMS The Conundrum Any channel, IoT, future inventions forms based entry Content editors Web apps ??? micro services / REST API / JSON @ArjenvdAkker@ArjanVanRooijen
- 5. Head Optional CMS A “head-optional” CMS solves the Conundrum Any channel, IoT, future inventions wysiwyg & forms Content editors micro services / REST API / JSONWeb apps @ArjenvdAkker@ArjanVanRooijen
- 6. 2000 2005 2010 2015 WCMIndustryCapabilities RSS Versioning Workflow Publishing Collaboration Multi-channel Taxonomies Targeting Mobile Widgets Personalization In-context editing Globalization Visitor intelligence 2020 WCMIndustryCapabilities Workflow Multi-channel Taxonomies Targeting Mobile Widgets Personalization In-context editing Globalization Visitor intelligence Semantic content Dynamic publishing models Hybrid publishing models Static publishing models Web 1.0 Web 2.0 Web 3.0 Web Content Management Web Engagement Management Digital Experience Content mash-ups API Brokers Contextual content Web Hooks Content as a service REST Multi-channel Omni-channel The Digital Experience Evolution @ArjenvdAkker@ArjanVanRooijen
- 7. CMS Disjointed visitor experiences Content editors Merchandizers Tech doc editors shop.(w+).comwww.(w+).com support.(w+).com docs.(w+).com eCommerce DITA CCMS
- 8. Unified Experience Management shop, www, support, docs, any channel, IoT, … Unified Content Delivery microservices Decoupled architecture Web apps CMS Content editors Merchandizers Tech doc editors eCommerce DITA CCMS
- 9. 9 Pros & Cons Traditional CMS Headless CMS Unified Content Delivery CMS Cloud Mostly PaaS Native SaaS Hybrids WYSIWYG editing Solid workflows etc Frontend WebApp Personalization Omni-channel Componentized content REST Microservices Unified Experiences @ArjenvdAkker@ArjanVanRooijen
- 10. 10 Key takeaways Consider traditional AND new WCM requirements Headless ≠ Decoupled, but you need both Use shared content & context @ArjenvdAkker@ArjanVanRooijen
- 12. 12 CustomerData Analytics CRM DAM PIM … Language Digital Experience Touchpoints Content & Context Engine Structured Content Web Content Content Interaction Services Experience Optimization Audience Manager Rich Media Content eCommerce Translation Services Translation Technology Industry Solutions
- 13. The headless CMS and website delivery conundrum Arjen van den Akker @ArjenvdAkker Arjan Van Rooijen @ArjanVanRooijen THANK YOU