Keynote: Harnessing the power of Elasticsearch for simplified search

ElasticON Solution Series
Matt Riley
VP Product Management,
Enterprise Search
Enterprise Search Keynote
Diane Tetrault
Director Product Marketing,
Enterprise Search

Safe Harbor
Statement
This presentation includes forward-looking
statements that are subject to risks and
uncertainties. Actual results may differ materially
as a result of various risk factors included in the
reports on the Forms 10K, 10Q, and 8K, and in
other filings we make with the SEC from time to
time. Elastic undertakes no obligation to update
any of these forward-looking statements.

How many times have you
searched today?

Everyone is trying
to find something
On your website
In your app
In your marketplace
In your help center
In your catalog
There’s valuable information in
every single tool you deploy

Search for
customers & partners
Search for
employees
Elastic Enterprise Search

EXTERNAL SEARCH INTERNAL SEARCH
Teams
Support
Leadership
Call center /
Help desk
Knowledge
base
Product
lookup
Sales tools Intranet
Content
library
CRM /
Marketing
apps
Personal
workflow
People finder
Job / HR
portal
Mobile tools Wiki
Community
Customers
Partners
Corporate
website
Customer
support
portal
Knowledge
base
Mobile app
Community
site
Store /
branch finder
Jobs / Career
site
My Account
center
Store /
branch finder
Partner portal Marketplace
Product
catalog
A solution for all of the places people search
Create consistent, rich experiences across all touchpoints
Answer every question right, the first time, with a single platform

Achieved by
applying the
unique power of
Elastic to the most
critical elements
of search
Ease-of-use features like typo tolerance,
natural language support, and
suggestions make finding easy
User
experience
Powerful, customizable visualization tools
and ML-driven insights at your fingertips
drive continuous improvement
Insight &
analytics
Code-free results tuning empowers
business users. Simplified admin tools
unify content, even across sites
Search
management
Frictionless setup, out-of-the-box
connectors, powerful web crawler, and
extensible APIs shorten time to value
Ingestion
tools
Granular security control and
certifications for most security
standards ensure peace of mind
Security

Enterprise Search Security
Observability
Kibana
Elasticsearch
Beats Logstash
Leveraging the power of Elastic

APIs
Web Crawler
Data Integrations
Connectors
Great Search
Core Tech
Content
Ingestion
UI/UX Insight
No Search
Search Query Logs
Clickthrough metrics
Automatic Reporting
Time-based Analysis
Modern Search UI
Autocomplete
Filters & Facets
Typo-Tolerance
Spelling Correction
Optimize
Speed
Scale
Relevance
Relevance Tuning
Result Re-Ordering
Personalization
Machine Learning
Delivering the Path to Search

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
Elastic Stack Releases
2019
2020
2021
7.1 7.2 7.4
7.3 7.5 7.6 7.7 7.8 7.9 7.10
Workplace Search
Beta 1 (of 5
App Search
GA
Workplace Search
GA
Workplace Search
On Elastic Cloud
Workplace Search
included in Basic
(free)
App Search
On Elastic Cloud
32 Elastic Cloud
regions
34 Elastic Cloud
regions
43 Elastic Cloud
regions
Datatype:
search_as_you_type
Proximity boosting
(time and geo)
Searchable
snapshots
Wildcard and
prefix in intervals
query
Updating
synonyms without
downtime
Datatype: flattened
Dense vector fields
Pinned queries
Vector similarity
with Manhattan
distance and
Euclidean
Resource based
pricing introduced
Faster composite
aggregation on
sorted indices
Date sorting
performance
optimization
Datatype:
histogram
Improved
performance on
time sorted queries
Improved heap
memory
consumption
Enterprise Search
in Kibana
T-test
aggregation
Geo_bounds,
geohash_grid,
geotile_grid, geo_centroid
on BKD backed
geo_shapes
Aggregation
performance
improvements
Variable width
histogram, aggregation
on histogram, normalize,
moving percentile
Enterprise Search
single sign-on in
Elastic Cloud
Slack connector
Ruby & Python API
clients
Gmail connector
Box
connector
7.11
Web crawler
launch (beta)
Mar
7.12
Performance
enhancements
Runtime
fields
Frozen tiers
What’s new at Elastic
App Search
Meta Engines

What’s new in
Enterprise Search?

Enterprise Search
New & Improved Architecture

Investing in the
key pillars of search
Optimizing for maximum value and ROI
Theme
Standard/Basic+ | GA
Speed
Scale Relevance Value
+ +

Theme
Standard/Basic+ | GA
IMPROVED IMPROVED MAINTAINED NET IMPROVED
Speed
Scale Relevance Value
+ +
Investing in the
key pillars of search
Optimizing for maximum value and ROI

Theme
New and improved architecture
Major engineering efforts to leverage
many of the newer features of the
Elastic Stack - solutions are first-class
customers of downstream building
blocks!
A natural evolution stemming from the
high expectations and demands from
our customers and an evolving
marketplace
WITH ENTERPRISE SEARCH 7.12 & up
★ Documents indexed up to 40% faster
★ Storage needs decreased by up to 7080%
★ Instantaneous field type changes (no reindex)
★ Increased query precision, fewer long-tail results
★ Improved typo-tolerance
Big Behind the Scenes
More power, packed in a smaller footprint

Native Kibana integration
A natural, closer Stack integration

• Empower employees to search across
ALL of the applications they use from a
single place
• Enable them to find what they need
using natural language, with full support
for typos and best guesses
• Bring search to employees’ existing
workflows
• Unify all of your content with pre-built
connectors and an API for custom or
legacy apps
• Gain insight into employees’ needs
through powerful search analytics

7.8  7.12 202021
18 out-of-the-box
content sources +
custom source API
Enhanced access
control &
personalization
Enhanced analytics &
insight
7.13 May 2021
7.7 GA May 2020
Expanding content
source library
Deepening of existing
content sources,
observability and
visibility
First move towards
full Kibana integration
9 out-of-the-box
content sources +
custom source API
Beta: 2019
4 out-of-the-box
content sources +
custom source API
Workplace Search Momentum

Increased access control
What’s new
Document-level permission
synchronization now supported for:
➢ Confluence Cloud
➢ Jira Cloud
➢ Dropbox & Dropbox Paper
➢ Google Drive
➢ Box
➢ Sharepoint online
➢ Onedrive
Promotes a tailored, personalized,
relevant and secure search
environment for all users
Platinum/Enterprise

Expanded search behavior analytics & events API
What’s new
New analytics events API
Capture query info, click data, and
result relevance feedback (👍 👎)
Create Kibana visualizations and
dashboards such as:
➢ Top clicked documents
➢ Top queries
➢ Top queries with no clicks
➢ Most active users by query
➢ And much more...
Standard/Basic Query and Click Data
Platinum/Enterprise:
Feedback Data (tied to Search API

Theme
API-fy Custom Sources
Custom API Source Programmatic Management

Effortlessly provide a compelling customer
search experience to elevate your brand
• Enable customers to find what they want, with
rich end-user features like typo-tolerance,
filters and query suggestions
• Easily make all content searchable through
powerful APIs or the new web crawler
• Unify and manage search across multiple
websites with meta-engines
• Empower business users to optimize search
results code-free, with drag and drop
relevance tuning
• Gain insight from search behavior and optimize
content with powerful analytics
• Scale with the power of Elastic Cloud

Enterprise Search Web Crawler
App Search Beta

Add screenshot
What’s new
Enterprise Search Web Crawler
Theme
➔ Ingest publicly accessible content from
any website
➔ Enables incredibly fast data ingestion
We’ll remove many barriers you face when
building site search experiences with App
Search
➔ Especially useful for large companies
where publicly available data isn’t always
easily ingestible
➔ Available self-managed and on Elastic
Cloud

App Search Web Crawler
Performance improvements and better
support for web crawling standards
All license levels | Beta
➔ Multi-threaded Crawling
The web crawler now performs crawls
across multiple threads, greatly speeding up
the time required to ingest content from
most websites.
➔ Robots.txt Support
The web crawler now supports common
Robots.txt rules, including support for
sitemap declarations. You now have greater
control over the content ingested when you
crawl your websites.

➔ One of App Search’s most requested
features
➔ Customize precision for every query
By default, App Search defaults to “low
precision, high recall” for queries — we
attempt to return as many results as
possible. Customers can now set a precision
tuning value via the API, either per-query or
for an entire engine.
➔ In beta, API-only for now
Precision Tuning API Beta
Putting granular relevance control in
your hands
Theme
All license levels | Beta

Elastic Stack
Core feature investments
for Enterprise Search
users
Scale your deployments automatically and
seamlessly based on real-time workload
management
Autoscaling
Search enormous data corpora without
enormous expenses
Searchable
Snapshots
Augmenting the speed and scale of
schema on write with the flexibility of
schema on read
Runtime
Fields
Empowering next generation search
relevance models with fundamental
technical innovations
Machine
Learning

Searchable Snapshots
• Search over vast text corpora with
ease, and without the typical
hardware expense
• Store data in most cost-effective
secondary storage services without
creating cumbersome or slow
rehydration cycles

• Data is constantly evolving.
• Changes can break your index mappings.
• Dynamically create runtime fields without
reindexing.
• Eliminate the need to fix mappings and
reindex your data.
• Spend less time setting up the index and
more time searching.
• Convert to indexed fields as needed for
optimal performance.
Runtime Fields
Get started quickly and adapt with ease

Search Relevance power by Machine Learning
Dense retrieval for Semantic matching

Continue learning
Discover more:
elastic.co/enterprise-search
Try now:
elastic.co/cloud
Learn:
elastic.co/training/free

Keynote: Harnessing the power of Elasticsearch for simplified search

Everyone is trying to
find something
On your website
In your app
In your marketplace
In your help center
In your catalog
There’s valuable information in
every single tool you deploy

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uncertainties. Actual results may diﬀer materially
reports on the Forms 10-K, 10-Q, and 8-K, and in
other ﬁlings we make with the SEC from time to

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We mine and analyze
4 billion events every
day to detect security
hacks and threats.

85
With organic logging growing 50%
year over year, and monitoring
infrastructure spend at nearly 10%,
one rogue log can ruin the platform.
The checks and balances necessary
to make sure we don’t hit that
roadblock are built with the Elastic
Stack and Beats.
TEXT GOES HERE IN ALL CAPS
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86
With organic logging growing 50%
year over year, and monitoring
infrastructure spend at nearly 10%,
one rogue log can ruin the
platform. The checks and balances
necessary to make sure we don’t
hit that roadblock are built with the
Elastic Stack and Beats.
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The Elastic Stack is critical to us. Every day
millions of users and customers worldwide
trust Box to execute mission-critical
business functions.
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LOGGING METRICS APM
ADVANCED
SEARCH
SECURITY
ANALYTICS
DATA
SCIENCE
FOUNDATION
SPECIALIZATIONS

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Thank You
Search. Observe. Protect.

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3 solutions
Elastic Enterprise Search Elastic Security
Elastic Observability

Elastic Enterprise Search
Workplace Search App Search Site Search

Logs Metrics APM Uptime

Endpoint SIEM
Elastic Security

3 solutions powered by 1 stack
Kibana
Elasticsearch
Beats Logstash
Elastic Stack

The Elastic Stack
Reliably and securely take data from
any source, in any format, then search,
analyze, and visualize it in real time.

Deploy anywhere.
SaaS Orchestration
Elastic Cloud
on Kubernetes
Elastic Cloud Elastic Cloud
Enterprise
Kibana
Elasticsearch
Beats Logstash
Powered by
the stack
3 solutions
Deployed
anywhere

Deploy anywhere.
SaaS Orchestration
Elastic Cloud Elastic Cloud on
Kubernetes
Elastic Cloud
Enterprise

Subscription Options
ELASTIC CLOUD
FREE PAID
Open Source
Features
Free Proprietary
Features
Paid Proprietary Features
+
Elastic Support
PAID
OPEN SOURCE BASIC GOLD PLATINUM ENTERPRISE
SELFMANAGED
SaaS

Resource-based Pricing
Endpoint Security
No endpoint-based pricing
SIEM
No seat/ingest-based pricing
APM
No agent-based pricing
Metrics
No host-based pricing
Logs
No ingest-based pricing
App Search
No docs-based pricing
Site Search
No query-based pricing
Workplace Search
No user-based pricing

31 Solution Logos
ENTERPRISE
SEARCH
OBSERVABILITY SECURITY
Elastic Logo + Tagline
FULL COLOR
REVERSE

Product Logos
ELASTIC CLOUD
ON KUBERNETES
ECK
KIBANA LOGSTASH
ELASTICSEARCH
BEATS ELASTIC CLOUD
ELASTIC
CLOUD
ENTERPRISE

Product Logos
APM
APP SEARCH
WORKPLACE
SEARCH
METRICS SIEM
LOGS
SITE SEARCH ENDPOINT

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winlogbeat heartbeat packetbeat metricbeat functionbeat filebeat auditbeat index patterns Index
management
Life cycle
management
create single job create advanced
job
create multi
metric job
create population
job
machine
learning
advanced
settings
apm sql visualize dashboards
canvas upgrade assistant management security analytics add data search
profiler
users and
roles
saved objects reporting security settings
grok debugger language clients infra console discover dev tools watcher rollups cross cluster
replication
data visualizer
metrics monitoring notebook logging spaces logstash pipeline gis application timelion graph --

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apm metrics Security analytics logging
specialization
Engineering 1 Engineering 2 certification Advanced search Data science
subscription on-demand Instructor led
stack

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training support subscription
customers
structured schema schemaless rapid query
execution
sql No sql Horizontal scale
flexible data
model
downloads custom consulting community community
members
Sophisticated query
language
node idea chart
news user reliable extensible upgrade IoT plugin scale real-time high-five
location distributed visibility plan E commerce family vacation presentation education guide book
benefits certificate video contribution target Health monitor overlap conversation speaker government

Generic Icons
To do Source code Color outside
of the lines
blog Send
message
docs mobile browser Love
letter
connection

Generic Icons
training support subscription
customers
structured schema schemaless rapid query
execution
sql No sql Horizontal scale
flexible data
model
downloads custom consulting community community
members
Sophisticated query
language
node idea Light bulb
news user reliable extensible upgrade IoT plugin scale real-time high-five
location distributed visibility plan E commerce family vacation presentation education guide book
benefits certificate video contribution target Health monitor overlap conversation speaker government

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Keynote: Harnessing the power of Elasticsearch for simplified search