The document discusses the roles of Google and the Open Geospatial Consortium (OGC) in geospatial information systems and web mapping. It provides an overview of Google's geospatial technologies like Google Maps, Google Earth, and KML. It then introduces the OGC, its standards including GML and Web Map Service (WMS), and how these standards enable interoperability between different systems. The document argues that while Google is useful for many applications, the OGC is still needed for applications involving custom basemaps, connecting desktop GIS to web services, mixing data from different sources, or creating complex geospatial models.