Analyzing Semi-Structured Data At Volume In The Cloud
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The presentation covers the analysis of semi-structured data in the cloud, highlighting the differences between structured and semi-structured data, and discussing ETL architectures. It demonstrates the challenges of traditional relational databases in handling such data and presents Snowflake's unique attributes for efficient processing, including compression and scalability. Two demo scenarios are provided: analyzing clickstream data and correlating social media metrics with sales.
![JSON Example
{
"custkey":
"450002",
"useragent":
{
"devicetype":
"pc",
"experience":
"browser",
"platform":
"windows"
},
"pagetype":
"home",
"productline":
"television",
"customerprofile":
{
"age":
20,
"gender":
"male",
"customerinterests":
[
"movies",
"fashion",
"music"
]
}
}](https://image.slidesharecdn.com/datawranglers-meetup11-4final-151206143416-lva1-app6891/85/Analyzing-Semi-Structured-Data-At-Volume-In-The-Cloud-7-320.jpg)
![Clickstream Example
{
"custkey":
"450002",
"useragent":
{
"devicetype":
"pc",
"experience":
"browser",
"platform":
"windows"
},
"pagetype":
"home",
"productline":
"none",
"customerprofile":
{
"age":
20,
"gender":
"male",
"customerinterests":
[
"movies",
"fashion",
"music"
]
}
}](https://image.slidesharecdn.com/datawranglers-meetup11-4final-151206143416-lva1-app6891/85/Analyzing-Semi-Structured-Data-At-Volume-In-The-Cloud-15-320.jpg)
Analyzing Semi-Structured Data At Volume In The Cloud
- 1. Analyzing Semi-Structured Data at Volume in the Cloud Kevin Bair Solution Architect [email protected]
- 2. Topics this presentation will cover 1. Structured vs. Semi-Structured 2. ETL / Data Pipeline Architecture 3. Analytics on Semi-Structured Data Clickstream Demo 4. Analyzing Structured with Semi-Structured Data Twitter feed Demo 5. Time permitting…..Cloud Big Data / Data Warehousing 2
- 3. 3 Surge in cloud spending and supporting technology (IDC) Of workloads will be processed In cloud data centers (Cisco) Data in the cloud today is expected to grow in the next two years. (Gigaom) Today’s data: big, complex, moving to cloud
- 4. Structured data and Semi- Structured data • Transactional data • Relational • Fixed schema • OLTP / OLAP • Machine-generated • Non-relational • Varying schema • Most common in cloud environments
- 5. What does Semi Structured mean? • Data that may be of any type • Data that is variable in length (arrays) • Structure that can rapidly and unpredictably change • Usually Self Describing • Examples • XML • AVRO • JSON
- 6. XML Example <?xml version="1.0" encoding="UTF-8"?> <breakfast_menu> <food> <name>Belgian Waffles</name> <price>$5.95</price> <description>Two of our famous Belgian Waffles with plenty of real maple syrup</description> <calories>650</calories> </food> <food> <name>Strawberry Belgian Waffles</name> <price>$7.95</price> <description>Light Belgian waffles covered with strawberries and whipped cream</description> <calories>900</calories> </food> <food> <name>Berry-Berry Belgian Waffles</name> <price>$8.95</price> <description>Light Belgian waffles covered with an assortment of fresh berries and whipped cream</description> <calories>900</calories> </food> </breakfast_menu>
- 7. JSON Example { "custkey": "450002", "useragent": { "devicetype": "pc", "experience": "browser", "platform": "windows" }, "pagetype": "home", "productline": "television", "customerprofile": { "age": 20, "gender": "male", "customerinterests": [ "movies", "fashion", "music" ] } }
- 9. Why is this so hard for a traditional Relational DBMS? • Pre-defined Schema • Store in Character Large Object (CLOB) data type • Constantly Changing • Inefficient to Query
- 10. Data Warehousing • Complex: manage hardware, data distribution, indexes, … • Limited elasticity: forklift upgrades, data redistribution, downtime • Costly: overprovisioning, significant care & feeding Hadoop • Complex: specialized skills, new tools • Limited elasticity: data redistribution, resource contention • Not a data warehouse: batch- oriented, limited optimization, incomplete security Current architectures can’t keep up 10
- 11. Source Website Logs Operational Systems External Providers Stream Data Stage S3 • 10TB Data Lake Hadoop • 30 TB Stage S3 • 5 TB • Summary EDW MPP • 10 TB Disk Data Pipeline / Data Lake Architecture – “ETL”
- 12. ETL vs ELT for Big Data • Think more strategically about file formats, size, storage methods, standards • Processing Power – Tools vs “Services” • Pipeline – Where should the analysis occur? • Platform • Unlimited Processing Power • Contention for resources • Support SQL for both Schema-on-write and Schema- on-read with full “indexing” for Structured / Semi- Structured • Compress, Clone metadata, don’t replicate…
- 13. Source Website Logs Operational Systems External Providers Stream Data Stage S3 • 10TB EDW Snowflake • 2 TB Disk Data Pipeline / Snowflake Architecture – “ELT”
- 14. Demo Scenarios • Clickstream Analysis (load JSON, multi-table insert) • Which Product Category is most clicked on? • Which Product line does the customer self identify as having the most interest in? • Twitter Feed (Join Structured and Semi-Structured) • From our twitter campaign, is there a correlation between twitter volume and sales?
- 15. Clickstream Example { "custkey": "450002", "useragent": { "devicetype": "pc", "experience": "browser", "platform": "windows" }, "pagetype": "home", "productline": "none", "customerprofile": { "age": 20, "gender": "male", "customerinterests": [ "movies", "fashion", "music" ] } }
- 16. Relational Processing of Semi-Structured Data 16 1. Variant data type compresses storage of semi- structured data 2. Data is analyzed during load to discern repetitive attributes within the hierarchy 3. Repetitive attributes are columnar compressed and statistics are collected for relational query optimization 4. SQL extensions enable relational queries against both semi-structured and structured data
- 17. FLATTEN() in Snowflake SQL (Removing one level of nesting) SELECT S.fullrow:fullName, t.value:name, t.value:age FROM json_data_table as S, TABLE(FLATTEN(S.fullrow,'children')) t WHERE s.fullrow:fullName = 'Mike Jones’ AND t.value:age::integer > 6 ; FLATTEN() Converts a repeated field into a set of rows:
- 18. What makes Snowflake unique for handling Semi-Structured Data? • Compression • Encryption / Role Based Authentication • Shredding • History/Results • Clone • Time Travel • Flatten • Regexp • No Contention • No Tuning • Infinitely scalable • SQL based with extremely high performance
- 19. z Map-Reduce Jobs One Platform for all Business Data Data Sink Structured Storage HDFS Relational Databases Snowflake ü One System ü One Common Skillset ü Faster/Less Costly Data Conversion ü For both Structured and Semi- Structured Business Data Apple 101.12 250 FIH-2316 Pear 56.22 202 IHO-6912 Orange 98.21 600 WHQ-6090 Structured data { "firstName": "John", "lastName": "Smith", "height_cm": 167.64, "address": { "streetAddress": "21 2nd Street", "city": "New York", "state": "NY", "postalCode": "10021-3100" }, Semi-structured data Other Systems ü Multiple Systems ü Specialized Skillset ü Slower/More Costly Data Conversion
- 20. THANK YOU!