The document introduces the BEM (Block, Element, Modifier) methodology for organizing CSS, HTML, and JavaScript code into reusable components. It describes BEM as a semantic model that defines blocks, elements, and modifiers to structure interfaces. Blocks are standalone parts of an interface, elements are integral parts of blocks, and modifiers define block/element properties or states. The document provides examples of BEM naming conventions and discusses benefits like improved reusability, reduced specificity issues, and serving as a common language for designers and developers.