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Building Better Mobile Backends with Oracle Mobile Cloud Service
Copyright	
  ©	
  2014	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Building	
  Be@er	
  Mobile	
  Backends	
  
With	
  Oracle	
  Mobile	
  Cloud	
  Service	
  
Jeff	
  Davies	
  
Sr.	
  Principal	
  Product	
  Manager	
  
Mobile	
  Product	
  Management	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Safe	
  Harbor	
  Statement	
  
The	
  following	
  is	
  intended	
  to	
  outline	
  our	
  general	
  product	
  direcOon.	
  It	
  is	
  intended	
  for	
  
informaOon	
  purposes	
  only,	
  and	
  may	
  not	
  be	
  incorporated	
  into	
  any	
  contract.	
  It	
  is	
  not	
  a	
  
commitment	
  to	
  deliver	
  any	
  material,	
  code,	
  or	
  funcOonality,	
  and	
  should	
  not	
  be	
  relied	
  upon	
  
in	
  making	
  purchasing	
  decisions.	
  The	
  development,	
  release,	
  and	
  Oming	
  of	
  any	
  features	
  or	
  
funcOonality	
  described	
  for	
  Oracle’s	
  products	
  remains	
  at	
  the	
  sole	
  discreOon	
  of	
  Oracle.	
  
Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   3	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
What	
  is	
  a	
  Mobile	
  
Backend?	
  
1@OracleMobile	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   5	
  
Lets	
  start	
  with	
  a	
  Mobile	
  App.	
  A	
  simple	
  HR	
  Mobile	
  App	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   6	
  
Let’s	
  decompose	
  this	
  app	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   7	
  
And	
  map	
  it	
  to	
  the	
  systems	
  of	
  record	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
  
This	
  simple	
  app	
  soon	
  became	
  complicated	
  to	
  develop…	
  
Client	
  Dev	
  Tools	
  
Integra=on	
  
Security	
  
Mobile	
  Services	
  
Monitor	
  &	
  Analyze	
  
Mul=ple	
  Environments	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Enterprise	
  Mobile	
  ApplicaOon	
  Development	
  Challenges	
  
Time	
  spent	
  on	
  integraOon	
  
•  MulOple	
  sources	
  of	
  data	
  
•  Mobile	
  Dev	
  not	
  a	
  1st	
  class	
  CiOzen	
  
•  APIs	
  not	
  mobile	
  ready	
  
•  No	
  API	
  Catalog	
  
Cross	
  plaEorm	
  Support	
  
•  MulO	
  Form	
  Factors	
  (BYOD)	
  
•  MulOple	
  client	
  dev	
  opOons	
  
•  Mobile	
  Security	
  integraOon	
  
•  Mobile	
  services	
  integraOon	
  
Have	
  no	
  mobile	
  analy=cs	
  in	
  
their	
  applicaOons	
  	
  
•  App	
  Usage	
  
•  App	
  Performance	
  &	
  DiagnosOcs	
  
•  Business	
  Metric	
  Analysis	
  
	
  
Upda=ng	
  or	
  releasing	
  mobile	
  
apps	
  every	
  6	
  months	
  or	
  less	
  
•  ConOnuous	
  development	
  
•  MulOple	
  Environments	
  
•  Life	
  cycle	
  management	
  
9	
  
Source:	
  Mobile	
  Business	
  StaOsOcs,	
  CSO	
  Online	
  2014	
  
Source:	
  InformaOon	
  Week	
  2011	
  
Source:	
  Triangle	
  Research	
  Survey	
  2014	
  
2/3	
  
78%	
   87%	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
TO	
  CLIENT	
  DEVELOPMENT	
  TOOLS
The	
  Answer:	
  Oracle	
  Mobile	
  Cloud	
  Service	
  
Mobile	
  First	
  meets	
  API	
  First	
  
NEW	
  SERVICES	
  &	
  APIS	
  
BUSINESS	
  IMPACT	
  
PRE-­‐BUILT	
  MOBILE	
  SERVICES
SECURITY	
  
CONTINUOUS	
  DELIVERY	
  SDLC	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Enterprise	
  Architect	
  
MCS	
  Admin	
  
Mobile	
  App	
  
Developer	
  
“I	
  create	
  the	
  mobile	
  
applica0ons	
  that	
  call	
  
backend	
  services”	
  
Service	
  Developers	
  
“I	
  create	
  the	
  backend	
  
services	
  that	
  mobile	
  
applica0ons	
  call”	
  
Line	
  of	
  Business	
  
Stakeholders	
  
“I	
  am	
  responsible	
  
for	
  the	
  success	
  of	
  
our	
  mobiliza0on	
  
strategy”	
  
Mobile	
  Developer	
  
Geared	
  for	
  all	
  involved	
  Personas	
  
LOB	
  Stakeholder	
  
Service	
  
Developers	
  
Enterprise	
  
Architect	
  
“I	
  make	
  sure	
  we	
  
have	
  a	
  secure,	
  
scalable	
  solu0on”	
  
MCS	
  Admin	
  
“I	
  administer	
  
MCS	
  for	
  our	
  
company”	
  
.	
  	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
CreaOng	
  a	
  Mobile	
  Cloud	
  Ecosystem	
  
Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   12	
  
A	
  plaEorm	
  that	
  extends	
  and	
  Connects	
  
MOBILE	
  	
  
CLOUD	
  SERVICE	
  
Apps	
  That	
  Can	
  Be	
  Built	
  
(B2E	
  &	
  B2C)	
  	
  
Services	
  We	
  Offer	
  	
  
Systems	
  We	
  Can	
  Connect	
  To	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
What	
  the	
  Mobile	
  Developer	
  Sees	
  
	
  
•  Get_employee()	
  
•  Store_object()	
  
•  Send_alert()	
  
•  Login_facebook()	
  
•  Get_locaOon_address()	
  
	
  
	
  
What	
  the	
  Backend	
  Developer	
  Sees	
  
Solving	
  Two	
  Differing	
  Needs	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   14	
  
Moving	
  Development	
  to	
  the	
  Cloud	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   15	
  
Mobile	
  Cloud	
  Service	
  
FuncOonal	
  Components	
  
•  API	
  Catalog:	
  through	
  which	
  developers	
  can	
  find	
  APIs	
  they	
  need	
  to	
  access	
  from	
  various	
  
backend	
  applicaOons	
  
•  Connectors:	
  to	
  enable	
  developers	
  to	
  connect	
  from	
  the	
  mobile	
  applicaOon	
  to	
  the	
  API	
  	
  
•  Storage:	
  Persistence	
  for	
  data	
  locally	
  to	
  improve	
  performance	
  for	
  mobile	
  clients	
  	
  
•  User	
  Management:	
  Map	
  users	
  to	
  roles	
  that	
  are	
  specific	
  to	
  the	
  various	
  applicaOons	
  being	
  
accessed	
  from	
  the	
  mobile	
  client	
  
•  Common	
  Backend	
  Services:	
  Simplify	
  development	
  of	
  mobile	
  applicaOons	
  –	
  noOficaOons,	
  
tesOng,	
  packaging,	
  deployment	
  to	
  corporate	
  or	
  public	
  app-­‐stores	
  
•  AnalyOcs:	
  Insights	
  into	
  applicaOon	
  usage,	
  performance	
  and	
  business	
  analyOcs	
  
Oracle	
  ConfidenOal	
  –	
  Highly	
  Restricted	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
MOBILE	
  APPLICATION	
  
FRAMEWORK	
  
Na=ve	
  
Others	
  
Mobile APIs
SECURE	
  
MOBILE	
  	
  
CLOUD	
  SERVICE	
  
Oracle	
  Mobile	
  Cloud	
  Service	
  
	
  
Users	
  
	
  
Built-­‐in	
  APIs	
  
Offline	
  Sync	
  
No=fica=ons	
  
User	
  Mgmt	
  
	
  
Objs	
  
	
  
Storage	
  
Public	
  Cloud	
  
Connectors
3rd	
  Party	
  API	
  
Data	
  Shaping	
  
Custom	
  
	
  Logic	
  
Orchestrate	
  
ON-­‐PREMISE	
  
PACKAGED	
  
APPLICATIONS	
  
CUSTOM	
  
APPLICATIONS	
  
CLOUD	
  
Custom	
  API	
  
Oracle	
  Cloud	
  
Enterprise	
  SaaS	
  
On-­‐premise	
  
Outside-­‐in,	
  Mobile	
  First	
  
Inside-­‐out,	
  Service	
  first	
  
Analy=cs	
  
Diagnos=cs	
   Usage	
   Engagement	
  
Con=nuous	
  Development	
  
Monitoring	
   SDLC	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Mobile	
  Cloud	
  Service	
  value	
  ProposiOon	
  	
  
Build	
  Engaging	
  Apps	
  Quickly	
  
	
  
	
  
	
  
Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   17	
  
With	
  Mobile	
  Cloud	
  Services,	
  it’s	
  easy	
  to	
  rapidly	
  build	
  engaging	
  cross-­‐plaoorm	
  and	
  naOve	
  apps	
  for	
  
iOS,	
  Android	
  with	
  your	
  choice	
  of	
  development	
  tools	
  with	
  a	
  persona	
  based	
  approach	
  and	
  tools	
  for	
  
all	
  stakeholders	
  involved	
  in	
  mobile	
  applicaOon	
  development	
  
DemysOfy	
  user	
  management	
  
Easily	
  authenOcate	
  your	
  users	
  with	
  your	
  corporate	
  user	
  idenOty	
  for	
  B2E	
  apps	
  and	
  create	
  your	
  
own	
  user	
  store	
  or	
  integrate	
  with	
  social	
  idenOty	
  for	
  B2C	
  apps	
  
Quickly	
  search	
  and	
  consume	
  mobile	
  services	
  via	
  API	
  Catalog	
  
Make	
  it	
  easy	
  for	
  Mobile	
  Developers	
  to	
  search	
  a	
  catalog	
  of	
  Mobile	
  APIs	
  abstracted	
  from	
  the	
  
systems	
  of	
  record	
  in	
  a	
  consistent	
  and	
  simple	
  way	
  	
  to	
  consume	
  in	
  the	
  mobile	
  app	
  
Connect	
  your	
  mobile	
  apps	
  to	
  enterprise	
  &	
  mobile	
  data	
  
Reduce	
  cost	
  of	
  integraOon	
  and	
  Ome	
  to	
  deploy	
  mobile	
  apps	
  by	
  leveraging	
  put	
  of	
  the	
  box	
  connectors	
  to	
  integrate	
  
with	
  enterprise	
  on-­‐premise	
  and	
  cloud	
  backend	
  applicaOons	
  as	
  well	
  as	
  mobile	
  services	
  for	
  geo	
  locaOon,	
  social	
  
etc.	
  MCS	
  provides	
  the	
  tools	
  to	
  shape	
  the	
  APIs	
  into	
  Mobile	
  APIs	
  in	
  the	
  API	
  catalog	
  with	
  Node.JS	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Mobile	
  Cloud	
  Service	
  Value	
  ProposiOon	
  Cont..	
  
Use	
  offline	
  data	
  sync	
  to	
  build	
  responsive	
  apps	
  
	
  
	
  
	
  
	
  
Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   18	
  
Broadcast	
  personalized	
  push	
  noOficaOons	
  to	
  millions	
  in	
  minutes	
  
Create	
  robust	
  apps	
  that	
  remain	
  useful	
  when	
  there	
  are	
  network	
  issues,	
  so	
  users	
  can	
  create	
  and	
  modify	
  data	
  
even	
  when	
  they	
  are	
  offline.	
  Improve	
  app	
  responsiveness	
  by	
  caching	
  server	
  data	
  locally	
  on	
  the	
  device.	
  	
  
MCS	
  simplifies	
  integraOon	
  to	
  Apple	
  and	
  Google’s	
  push	
  noOficaOon	
  services	
  and	
  provides	
  the	
  server	
  side	
  
infrastructure	
  to	
  integrate	
  with	
  your	
  backends	
  and	
  push	
  messages	
  and	
  noOficaOons	
  to	
  mobile	
  users.	
  	
  	
  
Get	
  insights	
  with	
  Mobile	
  AnalyOcs	
  
From	
  mobile	
  developer	
  to	
  service	
  developer	
  to	
  the	
  LOB	
  stake	
  holders,	
  MCS	
  provides	
  real	
  Ome	
  
monitoring	
  as	
  well	
  deep	
  insight	
  into	
  user	
  behavior	
  including	
  app	
  usage,	
  performance,	
  conversions,	
  in-­‐
app	
  purchases,	
  user	
  retenOon.	
  
Scale	
  to	
  fit	
  your	
  business	
  	
  
	
  
	
  
With	
  MCS,	
  you	
  can	
  start	
  small	
  and	
  grow	
  as	
  your	
  business	
  needs	
  grow.	
  MCS	
  provides	
  all	
  the	
  
environments	
  and	
  the	
  monitoring	
  of	
  the	
  services	
  to	
  allow	
  you	
  to	
  focus	
  on	
  your	
  business	
  needs	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Mobile	
  Cloud	
  Service	
  CompeOOve	
  Analysis	
  
Built	
  ground	
  up	
  for	
  Mobile	
  First	
  with	
  opOmized	
  
RESTful	
  API,	
  extensible	
  with	
  JavaScript	
  	
  (Node.JS)	
  
Persona	
  based	
  Mobile	
  App	
  Development	
  
Built	
  in	
  Mobile	
  APIs	
  (Sync,	
  Push,	
  User	
  Mgmt..)	
  
Secure	
  back-­‐end	
  service	
  connecOvity	
  over	
  REST	
  
and	
  SOAP	
  with	
  seamless	
  idenOty	
  propagaOon	
  
Enterprise	
  grade	
  security	
  with	
  built-­‐in	
  pa@erns	
  
for	
  common	
  B2E	
  and	
  B2C	
  scenarios	
  
Client	
  Development	
  Tool	
  AgnosOc	
  
Depth	
  &	
  breadth	
  of	
  usage	
  &	
  analyOcs	
  for	
  
developers	
  &	
  business	
  owners	
  
Oracle	
  ConfidenOal	
  –	
  Highly	
  Restricted	
   19	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Mobile	
  Cloud	
  Service	
  CompeOOve	
  Analysis	
  
Offline	
  and	
  cloud	
  based	
  development	
  with	
  full	
  
life	
  cycle	
  management	
  
End-­‐to-­‐end	
  diagnosOcs	
  for	
  effecOve	
  trouble	
  
shooOng	
  
Size	
  and	
  Global	
  Cloud	
  Deployment,	
  ability	
  to	
  
expand	
  to	
  global	
  data	
  centers	
  
Choice	
  of	
  Private,	
  Public	
  deployment	
  
architecture	
  on	
  same	
  code	
  base	
  
20	
  Oracle	
  ConfidenOal	
  –	
  Highly	
  Restricted	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Mobile	
  Cloud	
  Service	
  Demo	
  
	
  
21	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
MCS	
  Mobile	
  Analy=cs	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
What	
  is	
  going	
  on	
  in	
  our	
  backend	
  
•  Which	
  APIs	
  /	
  How	
  fast	
  
•  Which	
  events	
  
•  ApplicaOon	
  Funnel	
  
•  Users	
  staOsOcs	
  
•  Sessions	
  breakdown	
  
Further	
  filter	
  and	
  analyze	
  by	
  various	
  cross	
  
cuts	
  
	
  
Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   23	
  
Mobile	
  AnalyOcs	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   24	
  
Usage	
  AnalyOcs	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   25	
  
API	
  AnalyOcs	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   26	
  
Custom	
  Events	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
   Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   27	
  
Funnels	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
MCS	
  Value	
  ProposiOon	
  
Built	
  ground	
  up	
  for	
  Mobile	
  First	
  with	
  opOmized	
  RESTful	
  API,	
  extensible	
  with	
  JavaScript	
  	
  
(Node.JS)	
   ✔	
  
Persona	
  based	
  Mobile	
  App	
  Development	
  
✔	
  
Built	
  in	
  Mobile	
  APIs	
  (Sync,	
  Push,	
  User	
  Mgmt,	
  Storage)	
  
✔	
  
Secure	
  back-­‐end	
  service	
  connecOvity	
  over	
  REST	
  and	
  SOAP	
  with	
  seamless	
  idenOty	
  
propagaOon	
   ✔	
  
Enterprise	
  grade	
  security	
  with	
  built-­‐in	
  pa@erns	
  for	
  common	
  B2E	
  and	
  B2C	
  scenarios	
  
✔	
  
Client	
  Development	
  Tool	
  AgnosOc	
  
✔	
  
Depth	
  &	
  breadth	
  of	
  usage	
  &	
  analyOcs	
  for	
  developers	
  &	
  business	
  owners	
  
✔	
  
Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   28	
  
Copyright	
  ©	
  2014,	
  Oracle	
  and/or	
  its	
  affiliates.	
  All	
  rights	
  reserved.	
  	
  |	
  
Oracle Mobile
Cloud Service
Oracle	
  ConfidenOal	
  –	
  Internal/Restricted/Highly	
  Restricted	
   29	
  

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Building Better Mobile Backends with Oracle Mobile Cloud Service

  • 2. Copyright  ©  2014  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Building  Be@er  Mobile  Backends   With  Oracle  Mobile  Cloud  Service   Jeff  Davies   Sr.  Principal  Product  Manager   Mobile  Product  Management  
  • 3. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Safe  Harbor  Statement   The  following  is  intended  to  outline  our  general  product  direcOon.  It  is  intended  for   informaOon  purposes  only,  and  may  not  be  incorporated  into  any  contract.  It  is  not  a   commitment  to  deliver  any  material,  code,  or  funcOonality,  and  should  not  be  relied  upon   in  making  purchasing  decisions.  The  development,  release,  and  Oming  of  any  features  or   funcOonality  described  for  Oracle’s  products  remains  at  the  sole  discreOon  of  Oracle.   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   3  
  • 4. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   What  is  a  Mobile   Backend?   1@OracleMobile  
  • 5. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   5   Lets  start  with  a  Mobile  App.  A  simple  HR  Mobile  App  
  • 6. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   6   Let’s  decompose  this  app  
  • 7. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   7   And  map  it  to  the  systems  of  record  
  • 8. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   This  simple  app  soon  became  complicated  to  develop…   Client  Dev  Tools   Integra=on   Security   Mobile  Services   Monitor  &  Analyze   Mul=ple  Environments  
  • 9. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Enterprise  Mobile  ApplicaOon  Development  Challenges   Time  spent  on  integraOon   •  MulOple  sources  of  data   •  Mobile  Dev  not  a  1st  class  CiOzen   •  APIs  not  mobile  ready   •  No  API  Catalog   Cross  plaEorm  Support   •  MulO  Form  Factors  (BYOD)   •  MulOple  client  dev  opOons   •  Mobile  Security  integraOon   •  Mobile  services  integraOon   Have  no  mobile  analy=cs  in   their  applicaOons     •  App  Usage   •  App  Performance  &  DiagnosOcs   •  Business  Metric  Analysis     Upda=ng  or  releasing  mobile   apps  every  6  months  or  less   •  ConOnuous  development   •  MulOple  Environments   •  Life  cycle  management   9   Source:  Mobile  Business  StaOsOcs,  CSO  Online  2014   Source:  InformaOon  Week  2011   Source:  Triangle  Research  Survey  2014   2/3   78%   87%  
  • 10. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   TO  CLIENT  DEVELOPMENT  TOOLS The  Answer:  Oracle  Mobile  Cloud  Service   Mobile  First  meets  API  First   NEW  SERVICES  &  APIS   BUSINESS  IMPACT   PRE-­‐BUILT  MOBILE  SERVICES SECURITY   CONTINUOUS  DELIVERY  SDLC  
  • 11. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Enterprise  Architect   MCS  Admin   Mobile  App   Developer   “I  create  the  mobile   applica0ons  that  call   backend  services”   Service  Developers   “I  create  the  backend   services  that  mobile   applica0ons  call”   Line  of  Business   Stakeholders   “I  am  responsible   for  the  success  of   our  mobiliza0on   strategy”   Mobile  Developer   Geared  for  all  involved  Personas   LOB  Stakeholder   Service   Developers   Enterprise   Architect   “I  make  sure  we   have  a  secure,   scalable  solu0on”   MCS  Admin   “I  administer   MCS  for  our   company”   .    
  • 12. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   CreaOng  a  Mobile  Cloud  Ecosystem   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   12   A  plaEorm  that  extends  and  Connects   MOBILE     CLOUD  SERVICE   Apps  That  Can  Be  Built   (B2E  &  B2C)     Services  We  Offer     Systems  We  Can  Connect  To  
  • 13. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   What  the  Mobile  Developer  Sees     •  Get_employee()   •  Store_object()   •  Send_alert()   •  Login_facebook()   •  Get_locaOon_address()       What  the  Backend  Developer  Sees   Solving  Two  Differing  Needs  
  • 14. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   14   Moving  Development  to  the  Cloud  
  • 15. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   15   Mobile  Cloud  Service   FuncOonal  Components   •  API  Catalog:  through  which  developers  can  find  APIs  they  need  to  access  from  various   backend  applicaOons   •  Connectors:  to  enable  developers  to  connect  from  the  mobile  applicaOon  to  the  API     •  Storage:  Persistence  for  data  locally  to  improve  performance  for  mobile  clients     •  User  Management:  Map  users  to  roles  that  are  specific  to  the  various  applicaOons  being   accessed  from  the  mobile  client   •  Common  Backend  Services:  Simplify  development  of  mobile  applicaOons  –  noOficaOons,   tesOng,  packaging,  deployment  to  corporate  or  public  app-­‐stores   •  AnalyOcs:  Insights  into  applicaOon  usage,  performance  and  business  analyOcs   Oracle  ConfidenOal  –  Highly  Restricted  
  • 16. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   MOBILE  APPLICATION   FRAMEWORK   Na=ve   Others   Mobile APIs SECURE   MOBILE     CLOUD  SERVICE   Oracle  Mobile  Cloud  Service     Users     Built-­‐in  APIs   Offline  Sync   No=fica=ons   User  Mgmt     Objs     Storage   Public  Cloud   Connectors 3rd  Party  API   Data  Shaping   Custom    Logic   Orchestrate   ON-­‐PREMISE   PACKAGED   APPLICATIONS   CUSTOM   APPLICATIONS   CLOUD   Custom  API   Oracle  Cloud   Enterprise  SaaS   On-­‐premise   Outside-­‐in,  Mobile  First   Inside-­‐out,  Service  first   Analy=cs   Diagnos=cs   Usage   Engagement   Con=nuous  Development   Monitoring   SDLC  
  • 17. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Mobile  Cloud  Service  value  ProposiOon     Build  Engaging  Apps  Quickly         Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   17   With  Mobile  Cloud  Services,  it’s  easy  to  rapidly  build  engaging  cross-­‐plaoorm  and  naOve  apps  for   iOS,  Android  with  your  choice  of  development  tools  with  a  persona  based  approach  and  tools  for   all  stakeholders  involved  in  mobile  applicaOon  development   DemysOfy  user  management   Easily  authenOcate  your  users  with  your  corporate  user  idenOty  for  B2E  apps  and  create  your   own  user  store  or  integrate  with  social  idenOty  for  B2C  apps   Quickly  search  and  consume  mobile  services  via  API  Catalog   Make  it  easy  for  Mobile  Developers  to  search  a  catalog  of  Mobile  APIs  abstracted  from  the   systems  of  record  in  a  consistent  and  simple  way    to  consume  in  the  mobile  app   Connect  your  mobile  apps  to  enterprise  &  mobile  data   Reduce  cost  of  integraOon  and  Ome  to  deploy  mobile  apps  by  leveraging  put  of  the  box  connectors  to  integrate   with  enterprise  on-­‐premise  and  cloud  backend  applicaOons  as  well  as  mobile  services  for  geo  locaOon,  social   etc.  MCS  provides  the  tools  to  shape  the  APIs  into  Mobile  APIs  in  the  API  catalog  with  Node.JS  
  • 18. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Mobile  Cloud  Service  Value  ProposiOon  Cont..   Use  offline  data  sync  to  build  responsive  apps           Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   18   Broadcast  personalized  push  noOficaOons  to  millions  in  minutes   Create  robust  apps  that  remain  useful  when  there  are  network  issues,  so  users  can  create  and  modify  data   even  when  they  are  offline.  Improve  app  responsiveness  by  caching  server  data  locally  on  the  device.     MCS  simplifies  integraOon  to  Apple  and  Google’s  push  noOficaOon  services  and  provides  the  server  side   infrastructure  to  integrate  with  your  backends  and  push  messages  and  noOficaOons  to  mobile  users.       Get  insights  with  Mobile  AnalyOcs   From  mobile  developer  to  service  developer  to  the  LOB  stake  holders,  MCS  provides  real  Ome   monitoring  as  well  deep  insight  into  user  behavior  including  app  usage,  performance,  conversions,  in-­‐ app  purchases,  user  retenOon.   Scale  to  fit  your  business         With  MCS,  you  can  start  small  and  grow  as  your  business  needs  grow.  MCS  provides  all  the   environments  and  the  monitoring  of  the  services  to  allow  you  to  focus  on  your  business  needs  
  • 19. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Mobile  Cloud  Service  CompeOOve  Analysis   Built  ground  up  for  Mobile  First  with  opOmized   RESTful  API,  extensible  with  JavaScript    (Node.JS)   Persona  based  Mobile  App  Development   Built  in  Mobile  APIs  (Sync,  Push,  User  Mgmt..)   Secure  back-­‐end  service  connecOvity  over  REST   and  SOAP  with  seamless  idenOty  propagaOon   Enterprise  grade  security  with  built-­‐in  pa@erns   for  common  B2E  and  B2C  scenarios   Client  Development  Tool  AgnosOc   Depth  &  breadth  of  usage  &  analyOcs  for   developers  &  business  owners   Oracle  ConfidenOal  –  Highly  Restricted   19  
  • 20. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Mobile  Cloud  Service  CompeOOve  Analysis   Offline  and  cloud  based  development  with  full   life  cycle  management   End-­‐to-­‐end  diagnosOcs  for  effecOve  trouble   shooOng   Size  and  Global  Cloud  Deployment,  ability  to   expand  to  global  data  centers   Choice  of  Private,  Public  deployment   architecture  on  same  code  base   20  Oracle  ConfidenOal  –  Highly  Restricted  
  • 21. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Mobile  Cloud  Service  Demo     21  
  • 22. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   MCS  Mobile  Analy=cs  
  • 23. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   What  is  going  on  in  our  backend   •  Which  APIs  /  How  fast   •  Which  events   •  ApplicaOon  Funnel   •  Users  staOsOcs   •  Sessions  breakdown   Further  filter  and  analyze  by  various  cross   cuts     Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   23   Mobile  AnalyOcs  
  • 24. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   24   Usage  AnalyOcs  
  • 25. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   25   API  AnalyOcs  
  • 26. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   26   Custom  Events  
  • 27. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   27   Funnels  
  • 28. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   MCS  Value  ProposiOon   Built  ground  up  for  Mobile  First  with  opOmized  RESTful  API,  extensible  with  JavaScript     (Node.JS)   ✔   Persona  based  Mobile  App  Development   ✔   Built  in  Mobile  APIs  (Sync,  Push,  User  Mgmt,  Storage)   ✔   Secure  back-­‐end  service  connecOvity  over  REST  and  SOAP  with  seamless  idenOty   propagaOon   ✔   Enterprise  grade  security  with  built-­‐in  pa@erns  for  common  B2E  and  B2C  scenarios   ✔   Client  Development  Tool  AgnosOc   ✔   Depth  &  breadth  of  usage  &  analyOcs  for  developers  &  business  owners   ✔   Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   28  
  • 29. Copyright  ©  2014,  Oracle  and/or  its  affiliates.  All  rights  reserved.    |   Oracle Mobile Cloud Service Oracle  ConfidenOal  –  Internal/Restricted/Highly  Restricted   29