Eight ways to optimise your website

The document discusses eight ways to optimize a website for search engines and users. It provides both easy and harder ways to improve SEO, such as thinking about customers instead of search engines, reading about SEO topics, checking competitors, linking website pages, regularly writing content, learning keyword research, using social media, and developing metrics to measure website performance. The goal of these optimizations is to make websites easier to find, use, and measure for both people and search engines.