Rick Negrin discusses enabling real-time analytics for IoT applications. He describes how industries are increasingly needing real-time analytics due to trends like the on-demand economy and rise of IoT. He then outlines an architecture using Kafka for messaging and MemSQL for real-time analytics. MemSQL is presented as a SQL database that can ingest millions of events per second while analyzing petabytes of data. Finally, Negrin demonstrates an IoT application called MemEx that combines MemSQL, Kafka and Spark to enable predictive analytics on sensor data for supply chain management.