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Swatanu Mohan Satpathy
Roll – 108
PGDM2010-12
 Business ethics
 Ethical issues
 Ethical practices – Procurement, Manufacturing, Marketing
 Ethical code
 Ethical issues in SCM
 Supplier Ethics Management




                                                 December 1, 2011   2
“The study and examination of moral and
social responsibility in relation to business practices and
decision making in a business”
                                                Dictionary.com
Not limited to company alone
But involves
 Suppliers
 Manufacturers
 Marketing and distribution
 Customer care




                                             December 1, 2011    3
 Truthfulness in marketing – Advertisements
 Use of animals in product testing – Cosmetics Research
 Agricultural practices – Intensive Farming
 Honesty in information providing – Enron
 Degree of safety – Nokia BL 5C battery
 Donations – CSR
 Labour issues – Child labour




                                               December 1, 2011   4
 Procurement Conduct
                           manifestation of organization culture
 Selection of Suppliers
                           no personal bias
 Supplier’s Practice
                           understanding supplier’s supply chain




                                                     December 1, 2011   5
How to establish ethical procurement practices?

 Purchasing code of conduct
 Integrate ethical purchasing to existing management
 Rewards and performance reviews
 Top management support in establishing ethical code
 Business environment and culture of source country
 Training to employees and staff
 Proper communication to all levels
 Ethical audits – surprise visits to factories, warehouses



                                               December 1, 2011   6
 Societal
             - Public
             - Employees

 Environmental
             - Animals
             - Mother earth




                              December 1, 2011   7
How to establish ethical manufacturing practices?

 Labour
 Health and Safety - EHS* standards
 Abuse and Discrimination - transparency
 Freedom of Association
 Environmental Impact
 Monitoring
 Clear communication, no cheating
 Quality
 Confidentiality


*EHS – Environment, Health, Safety (EPA etc.)




                                                    December 1, 2011   8
Issues

 Price-war against competition
 Misleading advertisements
 Piracy
 Ambush marketing
 Compromise safety
 Compromise quality




                                  December 1, 2011   9
How to establish ethical marketing practices?

 Sales manager – assigning roles without bias
 Sales associates – accountability
 Proper labels and warnings on products
 Clarity in information
 Quality Assurance testing




                                                 December 1, 2011   10
Principles governing morality and acceptable behaviour
- Personal behaviour
- Corporate behaviour


Ethical code in terms of
 Relations with stakeholders
 Environment and Society
 International Business
 Mergers and Acquisitions
 Governance




                                            December 1, 2011   11
 Ethical codes and compliance
 Limitations of Ethical audits
 Commercial vs. ethical agendas
 Governance – large no. of suppliers




                                        December 1, 2011   12
 Management of suppliers
 Align supplier’s business conduct with purchaser’s
  standards
 Reduce “ corporate integrity failure ”


  Scandal arising because of supplier’s fault is tough to
 handle as you are not at fault but have to face the music.




                                              December 1, 2011   13
Supplier Integrity



                                      Corporate
Compliance         Ethics
                                    Responsibility




   Laws            Internal                External
Regulations         values                  values




                                   www.corporatecompliance.org

                                              December 1, 2011   14
Ethics & compliance officers advice to Procurement

 Make ethics & compliance a factor in supplier selection.
 Target and segment suppliers by importance and ethics risk.
 Create and maintain compliance profiles of targeted suppliers.
 Assign E&C personnel to major supply-relationships.
 Conduct regular assessments of supplier ethics.




                                                       December 1, 2011   15
December 1, 2011   16

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Ethics in SCM

  • 1. Swatanu Mohan Satpathy Roll – 108 PGDM2010-12
  • 2.  Business ethics  Ethical issues  Ethical practices – Procurement, Manufacturing, Marketing  Ethical code  Ethical issues in SCM  Supplier Ethics Management December 1, 2011 2
  • 3. “The study and examination of moral and social responsibility in relation to business practices and decision making in a business” Dictionary.com Not limited to company alone But involves  Suppliers  Manufacturers  Marketing and distribution  Customer care December 1, 2011 3
  • 4.  Truthfulness in marketing – Advertisements  Use of animals in product testing – Cosmetics Research  Agricultural practices – Intensive Farming  Honesty in information providing – Enron  Degree of safety – Nokia BL 5C battery  Donations – CSR  Labour issues – Child labour December 1, 2011 4
  • 5.  Procurement Conduct manifestation of organization culture  Selection of Suppliers no personal bias  Supplier’s Practice understanding supplier’s supply chain December 1, 2011 5
  • 6. How to establish ethical procurement practices?  Purchasing code of conduct  Integrate ethical purchasing to existing management  Rewards and performance reviews  Top management support in establishing ethical code  Business environment and culture of source country  Training to employees and staff  Proper communication to all levels  Ethical audits – surprise visits to factories, warehouses December 1, 2011 6
  • 7.  Societal - Public - Employees  Environmental - Animals - Mother earth December 1, 2011 7
  • 8. How to establish ethical manufacturing practices?  Labour  Health and Safety - EHS* standards  Abuse and Discrimination - transparency  Freedom of Association  Environmental Impact  Monitoring  Clear communication, no cheating  Quality  Confidentiality *EHS – Environment, Health, Safety (EPA etc.) December 1, 2011 8
  • 9. Issues  Price-war against competition  Misleading advertisements  Piracy  Ambush marketing  Compromise safety  Compromise quality December 1, 2011 9
  • 10. How to establish ethical marketing practices?  Sales manager – assigning roles without bias  Sales associates – accountability  Proper labels and warnings on products  Clarity in information  Quality Assurance testing December 1, 2011 10
  • 11. Principles governing morality and acceptable behaviour - Personal behaviour - Corporate behaviour Ethical code in terms of  Relations with stakeholders  Environment and Society  International Business  Mergers and Acquisitions  Governance December 1, 2011 11
  • 12.  Ethical codes and compliance  Limitations of Ethical audits  Commercial vs. ethical agendas  Governance – large no. of suppliers December 1, 2011 12
  • 13.  Management of suppliers  Align supplier’s business conduct with purchaser’s standards  Reduce “ corporate integrity failure ” Scandal arising because of supplier’s fault is tough to handle as you are not at fault but have to face the music. December 1, 2011 13
  • 14. Supplier Integrity Corporate Compliance Ethics Responsibility Laws Internal External Regulations values values www.corporatecompliance.org December 1, 2011 14
  • 15. Ethics & compliance officers advice to Procurement  Make ethics & compliance a factor in supplier selection.  Target and segment suppliers by importance and ethics risk.  Create and maintain compliance profiles of targeted suppliers.  Assign E&C personnel to major supply-relationships.  Conduct regular assessments of supplier ethics. December 1, 2011 15

Editor's Notes

  • #5: Agricultural practices – intensive farming- heavy use of fertilizers n inorganic chemicalsMatsushita dec05-nov 06
  • #9: Labor includes child labor, forced labor and labor compensation
  • #12: Conduct ethical audits
  • #14: Supplier Ethics Management is the management of suppliers and supply relationships with strategies, programs, and metrics that better align supplier business conduct with purchaser standards, with the goal of reducing the purchaser's overall risk of corporate integrity failure in the supply chain."Corporate integrity failure" embraces any enterprise-level scandal involving aviolation of Compliance,ethics, or corporate responsibility standards.
  • #15: Supplier Ethics Management is the management of suppliers and supply relationships with strategies, programs, and metrics that better align supplier business conduct with purchaser standards, with the goal of reducing the purchaser's overall risk of corporate integrity failure in the supply chain."Corporate integrity failure" embraces any enterprise-level scandal involving aviolation of Compliance,ethics, or corporate responsibility standards.