FUTURE OF FITNESS 2025 KEYNOTE BRYAN OROURKE BEYOND ACTIV SINGAPORE 2025
The Future of Fitness 2025 | Bryan K. O’Rourke Keynote at Beyond Activ Singapore Discover the top trends shaping the global fitness and wellness industry in 2025 and beyond. In this compelling keynote, Bryan K. O’Rourke—CEO of Core Health & Fitness, global strategist, and futurist—shares bold insights into the future of healthspan, longevity, recovery, and the bifurcation of fitness markets. Delivered live at Beyond Activ Singapore, this talk explores how AI, technology, shifting demographics, luxury wellness, and socioeconomic divides are creating both unprecedented challenges and powerful opportunities for fitness professionals, operators, and brands. Perfect for fitness executives, entrepreneurs, club owners, and industry innovators seeking actionable foresight, this keynote addresses: Health as a social status and the economics of longevity Personalization, data, and digital transformation in fitness Market bifurcation: elite wellness vs. equitable access Global trends across Asia, North America, and Europe Strategic actions to stay relevant in the next 5 years Watch now to future-proof your vision of fitness. #FutureOfFitness #BryanORourke #BeyondActiv #Fitness2025 #FitnessTrends #Longevity #Healthspan #WellnessInnovation #FitnessLeadership #SingaporeKeynote
FUTURE OF FITNESS 2025 KEYNOTE BRYAN OROURKE BEYOND ACTIV SINGAPORE 2025
- 1. 1 Bryan K. O’Rourke, CEO June 2025 Singapore KEY TRENDS CREATING OPPORTUNITIES & CHALLENGES FOR THE GLOBAL FITNESS INDUSTRY IN THE NEXT 5 YEARS
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- 3. 3 WHAT IF WE CREATE THE FUTURE ? [email protected]
- 4. “…IT IS THE WILL, COHESION, STAMINA, AND DISCIPLINE OF ITS PEOPLE AND THE QUALITY OF THEIR LEADERS WHICH ENSURES IT AN HONORABLE PLACE IN HISTORY.” 4 WHAT IF ?
- 5. An interconnected multi-cultural world facing risks. Changing demography with an aging population. Increasingly empowered knowledgable and skeptical players. Always on and connected with more intelligence and convenience. Sustainability and the emerging historical super-cycle. Values Globalism Demographics Technologies Economics MACRO CONVERGENCE OF FIVE KEY TRENDS 5
- 6. Changing labor pools driving automation and redefining economics. Enhancing UX via UI convenience & value add. Optimization of CAC, LTV, personalization, lower operating costs, data insights. Expansion for some models via acquisitions max revenue drop costs. Experiences Expansion and contraction of service models. How will YOU compete ? Services People Technologies Economics MICRO CONVERGENCE OF FIVE KEY TRENDS 2025 6
- 7. TREND & HYPE CYCLES THE PRESENT MEETS THE FUTURE FUTURIST MACRO MICRO OPTMIZATION 5 + YEARS 3-5 YEARS 1-3 YEARS TODAY
- 8. 00 TESLA ROBO TAXI PREDICTION 9 YEARS AGO
- 9. 00 WAYMO LAUNCH 5 YEARS AGO 250K PAID RIDES WEEKLY
- 10. 10 WAYMO WEEKLY TRIPS IN THE THOUSANDS
- 11. 11
- 12. 12 “IN A WORLD DELUGED BY IRRELEVANT INFORMATION CLARITY IS POWER.” YUVAL HARARI
- 13. Available capital in new ways, maturing marketplace consolidating. Changing labor pools driving automation and redefining economics. Optimize around models that demonstrate opportunity. Embracing change using technology as a tool for experience and execution. Working together with purpose to earn trust and collaborate humanly. MODELS FINANCE EXPERIENCES TECHNOLOGY PEOPLE OPPORTUNITIES & CHALLENGES IN NEXT 5 YEARS 13
- 14. 14 1. FINANCE MERGERS AND ACQUISITIONS - CONSOLIDATION
- 15. 15 ACQUISITIONS
- 16. 16 INVESTMENT
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- 22. 22 EXPERIENCE MEANS CONVENIENCE REQUIRES DIGITAL CONVENIENCE
- 25. 25 STRENGTH
- 26. 26 COMMUNITIES
- 28. 28 PERSONALIZATION AT SCALE TECH STACK BARRIERS POOR JOB PERSONALIZATION COST OF HESITATION
- 29. 29 High End Full Service Middle Market HVLP Boutique Full Service, Full Amenities, Higher Prices, Digital Integration, Service Solutions Financially Challenged, Low Pricing Power, Legacy Burden Hi-Growth Space, Low-Cost, Low- Service, Upcoming Digital, Lower Markets Program Focused, Cross Over Lifestyle, Omni-Channel 3. BUSINESS MODELS Distinct Fitness Delivery Channels Franchising Strategy
- 30. 30 Fitness Community Pure Digital Medically Integrated Alternative Channels Outdoors, Indoors, Lifestyle, Apparel Connection Data Driven, Streaming Content, Anywhere Anytime,Home Market and More Outcomes Based, Integrated, Population Health, Longevity Corporate, Multi- Family, Lodging, Alternative Models Distinct Fitness Delivery Channels BUSINESS MODELS
- 31. LUXURY OR VALUE - BIFURCATION
- 33. 33 THE DAYS OF MARKETING AS A DOMINANT STRATEGY ARE NUMBERED
- 34. 34 4. TECHNOLOGY 4. TECHNOLOGY - MARY MEEKER BIT.LY/BEYONDACTIV2025AI
- 35. 35 “SMARTPHONES AND THE INTERNET, AS WE CURRENTLY KNOW IT, WILL GO AWAY.” @SINEADBOVELL
- 36. 36 TECH STACK STRATEGY UNDERSTAND YOUR ULAS
- 39. 39 MANY THERAPIES IN CLINICAL TRIALS
- 40. 40 5. PEOPLE SEARCH FOR TRUST
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- 42. 42 EMPLOYEES DON’T TRUST US
- 45. 45 TRANSFORM YOUR LEADERSHIP -SEE THE FUTURE -ENGAGE & DEVELOP OTHERS -CONTINUOUSLY REINVENT -VALUE RESULTS & RELATIONSHIPS -EMBODY A LEADERS HEART
- 47. E N 2. USER EXPERIENCE 1. MINDSET WHAT IS YOUR VISION AND WHAT DO YOU BELIEVE IN 4. EXECUTION ENGINES 3. NEW ECONOMICS M U HOW TRENDS MEET STRATEGY APPROACH WHAT JOBS ARE YOU DOING FOR YOUR CUSTOMER AND HOW WHAT ARE YOUR SUSTAINABLE ECONOMICS WHAT RESOURCES AND TOOLS ARE REQUIRED FOR EXECUTION
- 48. Michael Doe IMAGE PLACEHOLDER Jeniffer Thompson IMAGE PLACEHOLDER Erica Doe AUTOMATION ENTERPRISE PLATFORMS SENSORS AND DATA HUMAN + FINANCIAL CAPITAL EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE EXECUTE THIS THROUGH ENGINES AND LEADERSHIP
- 49. Available capital in new ways, maturing marketplace consolidating. Changing labor pools driving automation and redefining economics. Optimize around models that demonstrate opportunity. Embracing change using technology as a tool for experience and execution. Working together with purpose to earn trust and collaborate humanly. MODELS FINANCE EXPERIENCES TECHNOLOGY PEOPLE OPPORTUNITIES & CHALLENGES IN NEXT 5 YEARS 49
- 50. 50 WHAT IF WE CREATE THE FUTURE ?
- 51. 51 “IDEAS CHANGE THE WORLD ONLY WHEN THEY CHANGE OUR BEHAVIORS.” YUVAL HARARI
- 52. 52