Geneva Social Media Index - Report 2015 full report

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GENEVA SOCIAL MEDIA INDEX (GSMI)
GSMI Report on the Geneva Engage Award 2016

Contents

1. Introduction
2. Methodology
2.1. Data Acquisition
2.2. GSMI Indicators
2.3. Rationale of the GSMI
3. Results for permanent missions to the UN
3.1. Twitter activity
3.2. Twitter reception
3.3. Overview of sub-indicators for permanent missions
4. Results for non-governmental organisations
4.3. Overview of sub-indicators for non-governmental organisations
5. Results for international organisations
5.3. Overview of sub-indicators for international organisations

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1. INTRODUCTION
The Geneva Social Media Index (GSMI)1
is based on analysis of the use of Twitter, which is
the most frequently used social media tool in diplomacy, politics and social developments.
The GSMI covers 48 permanent missions to the United Nations, 43 non-governmental
organisations (NGOs), and 43 international organisations (IOs), all located in Geneva. The
GSMI balances Twitter activities and the impact these activities create. It aims to promote
smart and impactful use of social media.

2. METHODOLOGY
2.1. Data Acquisition
The Twitter accounts of 48 permanent missions to the UN in Geneva were identified from
two public Twitter account lists: (1) Diplo Missions in Geneva (by International Genevai
), and
(2) Diplo Missions in Geneva (by Twiplomacyii
).
The Twitter accounts of 43 NGOs and 43 IOs were identified from the following public
Twitter account lists: Peace and Security, Economic affairs, Human rights, Global Health,
Environment & SD (by International Genevaiii
), and international-development (by
NonprofitOrgsiv
).
Other means (e.g. Twitter search, personal recommendations, expert knowledge) were used
as well to identify relevant accounts. In cases where both the country’s mission itself and
the permanent representative personally manage separate Twitter accounts, data were
aggregated. When an IO had multiple Twitter accounts in different languages, the English
language account was selected for analysis. For the UN system, the accounts of various
departments and programmes were also included. No personal accounts (e.g. directors,
program managers, public relations managers) were considered in the category of NGOs
and IOs.
Twitter Search APIv
was then used to (a) collect relevant data on the permanent mission
user accounts, and to (b) gather samples of tweets from the respective Twitter timelines.
Because this is the first time the GSMI is computed for the three categories of accounts
under consideration (missions, NGOs, and IOs), all tweets that could be retrieved from the
Twitter Search API were taken into considerationvi
. This was done in order to obtain a solid
baseline result for future comparisons. For some accounts, that means that past tweets
before 2015 were also considered; no tweets posted after 21 December 2015 (when data
acquisition for this study took place) were considered in any category.
In order to assess the extent and depth of the social media presence, two sets of
quantitative indicators were developed, addressing social media activity and reception. The
computation of the indicators and data visualization were developed in the programming

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The Geneva Social Media Index was developed by Dr Goran S. Milovanović, Data Scientist @CreativeLab,
DiploFoundation.

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language Rvii
. All Twitter accounts in the scope of this study were ranked according to their
scores on activity and reception indicators to determine their success in social media
management.
Twitter was accessed from inside the programming language R’s environmentviii
and through
the Twitter Search API. For each Twitter account, the following user account data were
collected:
• number of statuses posted since the registration of the account;
• number of followers;
• number of other accounts the account under analysis follows; number of public
lists that list the respective actor’s account;
• account life (length) in weeks.
In addition to these data, the following were collected from the sample of tweets taken
from the respective accounts’ Twitter timelines:
• number of original tweets (excluding re-tweets from other accounts);
• number of the re-tweets of the account’s original tweets;
• number of times that the account’s original tweets were favorited;
• number of replies made on the behalf of the account.

The collected data were combined to develop a set of social media activity and reception
indicators.

2.2. GSMI Indicators
2.2.1. Activity indicators
a) Production: number of tweets published since the registration of the account,
including all re-tweets and replies, divided by the account’s current lifetime in
weeks. Production is the most straightforward measurement of Twitter activity used
in this study. It provides information on user activity per week.
b) Contribution: proportion of original tweets (account’s production after removing all
re-tweets) relative to the total number of tweets retrieved from the account’s
timeline. This criterion provides an assessment of the amount of new content
provided by a particular account.
c) Responsiveness: proportion of replies to other Twitter users relative to the total
number of original tweets. How often does the user of the account engage in
communication?
Interest: number of Twitter followers (other Twitter accounts that follow the account
under analysis), divided by the account’s current lifetime in weeks. Essentially, this is
a weekly rate of engagement in following Twitter content and developments.

2.2.2. Reception indicators
a) Retweets receivedix
: total number of retweets of all original tweets made on the
behalf of the account, divided by the number of original tweets. How much of the
account’s original production is passed on to other users by the account’s followers?

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b) Popularity: total number of the account’s tweets favorited by other users, divided by
the number of original tweets.
c) Follower levelx
: total number of followers on Twitter, divided by the account’s
current lifetime in weeks. This is a weekly rate of audience gain.
d) Publicity: total number of public enlistments on Twitter, divided by the account’s
current lifetime in weeks. Another form of rating weekly audience gain, this time
based on the count of public lists that list the account.

2.3. Aggregation and ranking
All accounts were first ranked on both the activity and reception indicators. The aggregate
activity and reception scores were calculated in three steps: (1) first by summing up the
ranks of the indicators, then by (2) reverse-scoring the sums (since having the rank of 5, for
example, is better than having a rank of 6 or 20), and finally (3) by being expressed as
percentile ranks. The total score for each account was computed in the same way - except
that all eight indicators were aggregated at once.
2.3. Rationale of the GSMI
In the following figure, the activity percentile ranks are plotted against the reception
percentile ranks. The size of the marker is proportional to a particular Twitter account's total
GSMI ranking, while the color scale represents the distribution of one of the sub-indicators,
namely, contribution: the proportion of original tweets found in the account's total Twitter
production. The data set comprises the accounts of 86 NGOs and International
organisations.
If success in managing social media is measured in terms of reception only, then many
(potentially unaccounted for) factors influencing performance would be of decisive
importance. Certainly, there are actors in the digital arena who gain a share of their
popularity simply because they are traditionally influential, or because the cause they
represent is of universal importance to many. However, we wish to recognize not only those
who are popular, but those who owe a significant part of their popularity to efforts invested
in good social media management. In the upper left corner we can see a group of NGOs and
IOs (labels are intentionally suppressed) who score low on the activity sub-indicator of the
GSMI, but nevertheless exhibit success in terms of reception. In the lower right corner, we
find a group of Twitter accounts who, on the contrary, perform well in terms of activity, but
score poorly on reception. The two - activity and reception - are only slightly correlatedxi
.
The total GSMI score is derived from a combination of both sets of indicators, trying to
balance the possibility that some accounts score highly in the total rankings by simply
inheriting the reception they would receive no matter how well their social media accounts
are managed. In the upper right corner, we find those accounts which score highly on both
activity and reception, and that is where the index distribution places its highest total
scores. Once again, the idea behind GSMI is to promote intelligent social media
management, and to encourage actors in digital diplomacy to optimise efforts to reach the
goals of effective online representation: we are looking to recognize those who are ready to
go beyond what they would probably achieve through automatic processes to include
strategies for dynamic added value available on social media (Twitter).

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GSMI sub-indicators. Activity vs. Reception percentile ranks. Data set:
86 Twitter accounts of NGOs and IOs.

If success in managing social media is measured in terms of reception only, then many
(potentially unaccounted for) factors influencing performance would be of decisive
importance. Certainly, there are actors in the digital arena who gain a share of their
popularity simply because they are traditionally influential, or because the cause they
represent is of universal importance to many. However, we wish to recognize not only those
who are popular, but those who owe a significant part of their popularity to efforts invested
in good social media management. In the upper left corner we can see a group of NGOs and
IOs (labels are intentionally suppressed) who score low on the activity sub-indicator of the
GSMI, but nevertheless exhibit success in terms of reception. In the lower right corner, we
find a group of Twitter accounts who, on the contrary, perform well in terms of activity, but
score poorly on reception. The two - activity and reception - are only slightly correlatedxii
.
The total GSMI score is derived from a combination of both sets of indicators, trying to
balance the possibility that some accounts score highly in the total rankings by simply
inheriting the reception they would receive no matter how well their social media accounts
are managed. In the upper right corner, we find those accounts which score highly on both
activity and reception, and that is where the index distribution places its highest total
scores. Once again, the idea behind GSMI is to promote intelligent social media
management, and to encourage actors in digital diplomacy to optimise efforts to reach the
goals of effective online representation: we are looking to recognize those who are ready to
go beyond what they would probably achieve through automatic processes to include
strategies for dynamic added value available on social media (Twitter).

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3. Results for permanent missions to the UN
A complete list of 48 permanent missions and the respective Twitter accounts are given in
appendix A. Overall, the best ranked Twitter account is the one managed by the Permanent
Mission of France to the United Nations Office and other international organizations in
Geneva (abbr. FRA in the graphs, see Table A), followed by Switzerland, and European
Union.

Table A: The top 10 permanent missions
Ran
k
Mission Abbr twitterAccount
Activity
xiii

Receptio
n
Total
1 France FRA FranceONUGeneve 97.92 87.50 100.00
2 Switzerland CHE swiss_un 79.17 100.00 97.92
3 European Union EU EU_UNGeneva 95.83 93.75 95.83
4 India IND IndiaUNGeneva 68.75 100.00 93.75
5
United States of
America
USA usmissiongeneva 85.42 89.58 91.67
6 Albania ALB AlMissionUNGen 100.00 58.33 89.58
7 Denmark DNK DKUNmisgva 95.83 70.83 87.50
8 Russia RUS mission_russian 43.75 95.83 85.42
9 Maldives MDV MVMissionGVA 47.92 91.67 83.33
10 Finland FIN FinlandGeneva 85.42 77.08 81.25

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Figure A1: Activity score, top 20 accounts (expressed as percentile rank).

Figure A2: Activity, reception, total score (represented by size) and
production indicator (represented by color), for all 48 missions.

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contribution indicator (represented by color), for all 48 missions.

responsiveness indicator (represented by color), for all 48 missions.

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Figure A5: Activity, reception, total score (represented by size) and interest
indicator (represented by color), for all 48 missions.

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Figure A6: Reception score, top 20 accounts (expressed as percentile ranks).

Figure A7: Activity, reception, total score (represented by size) and retweet
level indicator (represented by color), for all 48 missions.

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popularity indicator (represented by color), for all 48 missions.

Figure A9: Activity, reception, total score (represented by size) and follower
level indicator (represented by color), for all 48 missions.

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publicity indicator (represented by color), for all 48 missions.

3.3. Overview of sub-indicators for permanent missions
The following analyses all refer to data aggregated over the entire diplomatic missions’ data
set. Figure A11. presents the distributions of activity sub-indicators in this category. The
distribution of the production score is right-skewed (i.e. its tail is on the right side of the
score distribution), with a majority of accounts having a low raw production rate. The
distribution of the Contribution score in this category is close to symmetrical, indicating the
there is, at least approximately, a balance between original and re-tweeted content in the
overall Twitter production of permanent missions. Roughly speaking, for the majority of
diplomatic missions, approximately half of the tweets they have published comprise original
production. As we will see in the following two sections, this finding is not characteristic of
international organisations and NGOs.
Surprisingly, permanent missions to the UN in Geneva did not show very much interest in
following what other Twitter accounts produce (see the interest score distribution). This
finding, as well as the heavily right skewed distribution of the responsiveness score
distribution, holds for all three categories in this study.

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Figure A11: Distributions of activity sub-indicators for all 48 missions.

Figure A12. presents the distributions of reception sub-indicators for permanent missions.
All reception sub-indicators show heavy right-skew in their distributions. This is to be
expected: as by a rule, a small number of accounts will receive a disproportionately large
proportion of reception in social mediaxiv
.

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Figure A12: Distributions of reception sub-indicators for all 48 missions.

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4. Results for non-governmental organisations
A complete list of 43 NGOs and the respective Twitter accounts are enlisted in the Appendix
B. In the category of NGOs, the winner in a very tough competition is World Wide Fund for
Nature (abbr. WWF on the graphs; see Table B). As of the activity and reception indicators
taken individually, the most active organisation in the NGO category was the winning one
(WWF), and the one with the highest reception ranking – the World Economic Forum
(WEF). However, the obvious gap between the activity and reception scores for WEF
positions them only 6th
in the total ranking – or more precisely, they share the 5th and 6th
places with the International Union for Conservation of Nature (abbr. IUCN).

Table B: The top 10 NGOs
Ran
k
Name Abbr twitterAccount
Activit
y
Receptio
n
Total
1 World Wide Fund for Nature WWF WWF 100.00 72.09 100.00
2
The World Council of
Churches
WCC Oikoumene 88.37 86.05 97.67
3 Gavi, the Vaccine Alliance Gavi gavi 86.05 90.70 95.35
4 The Global Fund
Global
Fund
globalfund 79.07 95.35 93.02
5
International Union for
Conservation of Nature
IUCN IUCN 74.42 97.67 90.70
6 World Economic Forum WEF WEF 65.12 100.00 90.70
7
The Global Alliance for
Improved Nutrition
GAIN GAINalliance 90.70 81.40 86.05
8
The International Center for
Transitional Justice
ICTJ theICTJ 81.40 83.72 83.72
9 The Internet Society ISOC internetsociety 55.81 88.37 81.40
10 Green Cross International
Green
Cross
GreenCrossInt 95.35 67.44 79.07

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Figure B1: Activity score, top 20 NGO accounts (expressed as percentile
rank).

Figure B2: Activity, reception, total score (represented by size) and the
production indicator (represented by color), for all 43 NGOs.

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Figure B3: Activity, reception, total score (represented by size) and
contribution indicator (represented by color), for all 43 NGOs.

responsiveness indicator (represented by color), for all 43 NGOs.

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Figure B5: Activity, reception, total score (represented by size) and interest
indicator (represented by color), for all 43 NGOs.

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Figure B6: Reception score, top 20 accounts (expressed as percentile ranks).

Figure B7: Activity, reception, total score (represented by size) and retweet
level indicator (represented by color), for all 43 NGOs.

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popularity indicator (represented by color), for all 43 NGOs.

Figure B9: Activity, reception, total score (represented by size) and follower
level indicator (represented by color), for all 43 NGOs.

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publicity indicator (represented by color), for all 43 NGOs.

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4.3. Overview of sub-indicators for non-governmental organisations
Figure B11. presents the distributions of activity sub-indicators in the category of non-
governmental organisations. The distribution of the production score is right-skewed, as
expected. The distribution of the Contribution score in this category is left-skewed, which is
good, because it means that the majority of accounts are predominantly engaged in original
content production. However, we still find many accounts with less than 50% of original
contributions in their total Twitter output. NGOs do not show much interest to follow what
other accounts produce (as witnessed by the highly right-skewed Interest distribution), and
there could be a better involvement in replying to other users’ tweets (cf. the distribution of
the responsiveness indicator).

Figure B11: Distributions of activity sub-indicators for all 43 NGOs.

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Figure B12: Distributions of reception sub-indicators for all 43 NGOs.

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5. Results for international organisations
A complete list of 43 international organisations and the respective Twitter accounts are
enlisted in the Appendix C. The winner in the category of international organisations is the
World Health Organization (WHO; see Table C). Note that the World Health Organisation’s
Twitter account prevails over the second placed UNOG’s account by achieving top scores on
both the activity and reception indicators.

Table C: The top 10 international organisations
Rank Name Abbr
twitterAccoun
t Activity Reception Total
1 World Health Organization WHO who 100.00 100.00
100.0
0
2
United Nations Information
Centre (UNOG) Geneva
UNGene
va
UNGeneva 97.67 83.72 97.67
3
United Nations Programme
on HIV/AIDS
UNAIDS unaids 93.02 83.72 95.35
4
Office of the United Nations
High Commissioner for
Refugees
UNHCR Refugees 58.14 95.35 93.02
5
Office of the High
Commissioner for Human
Rights
OHCHR unrightswire 62.79 93.02 90.70
6
International Federation of
Red Cross and Red Crescent
Societies
IFRC Federation 83.72 76.74 88.37
7 United Nations Foundation
UN
Foundat
ion
unfoundation 58.14 88.37 86.05
8
International Labour
Organization
ILO ilo 69.77 79.07 83.72
9
International
Telecommunication Union
ITU itu 88.37 67.44 81.40
10
United Nations Office for the
Coordination of
Humanitarian Affairs
UNOCH
A
unocha 34.88 88.37 79.07

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Figure C1: Activity score, top 20 IO accounts (expressed as percentile rank).

Figure C2: Activity, reception, total score (represented by size) and
production indicator (represented by color), for all 43 IOs.

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contribution indicator (represented by color), for all 43 IOs.

Figure C4: Activity, Reception, total score (represented by size) and
responsiveness indicator (represented by color), for all 43 IOs.

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Figure C5: Activity, reception, total score (represented by size) and interest
indicator (represented by color), for all 43 IOs.

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Figure C6: Reception score, top 20 IO accounts (expressed as percentile
ranks).

Figure C7: Activity, reception, total score (represented by size) and retweet
level indicator (represented by color), for all 43 IOs.

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popularity indicator (represented by color), for all 43 IOs.

Figure C9: Activity, Reception, total score (represented by size) and
follower level indicator (represented by color), for all 43 IOs.

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publicity indicator (represented by color), for all 43 IOs.

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5.3. Overview of sub-indicators for international organisations
Figure C11. presents the distributions of activity sub-indicators in the category of
international organisations. The production score has an expected distribution, with a
majority of actors contributing much less than the minority of those with very high Twitter
production. The distribution of the Contribution score looks satisfactory, with the majority
of accounts providing more than 50% of original content relative to their total production.
However, the distributions of responsiveness and interest are skewed in a non-favorable
direction. The vast majority of international organisations’ replies to other users comprises
only one-fifth or less of their original contributions, while almost all of them showed very
little interest in following the production of other Twitter users.

Figure C11: Distributions of activity sub-indicators for all 43 IOs.

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Figure C12: Distributions of reception sub-indicators for all 43 IOs. All
score distributions are as expected, with only a minority of accounts
achieving high reception.

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Appendix A: Permanent missions to the UN in Geneva

Permanent
Mission Abbr. Twitter
Activity
(% Rank)
Reception
(% Rank)
Total
(% Rank)
France FRA https://twitter.com/FranceONUGeneve 97.92 87.50 100.00
Switzerland CHE https://twitter.com/swiss_un 79.17 100.00 97.92
European Union EU https://twitter.com/EU_UNGeneva 95.83 93.75 95.83
India IND https://twitter.com/IndiaUNGeneva 68.75 100.00 93.75
United States of
America USA https://twitter.com/usmissiongeneva 85.42 89.58 91.67
Albania ALB https://twitter.com/AlMissionUNGen 100.00 58.33 89.58
Denmark DNK https://twitter.com/DKUNmisgva 95.83 70.83 87.50
Russia RUS https://twitter.com/mission_russian 43.75 95.83 85.42
Maldives MDV https://twitter.com/MVMissionGVA 47.92 91.67 83.33
Finland FIN https://twitter.com/FinlandGeneva 85.42 77.08 81.25
Germany DEU https://twitter.com/GermanyUNGeneva 60.42 85.42 79.17
New Zealand NZL https://twitter.com/NZUNGVA 79.17 77.08 77.08
United Kingdom GBR https://twitter.com/UKMissionGeneva 64.58 81.25 75.00
Norway NOR https://twitter.com/NorwayInGeneva 66.67 79.17 72.92
Mexico MEX https://twitter.com/MisionMexOI 60.42 72.92 70.83
Haiti HTI https://twitter.com/Haiti_UN 91.67 54.17 68.75
Sweden SWE https://twitter.com/SwedenGeneva 79.17 62.50 66.67
Turkey TUR https://twitter.com/TurkeyUNGeneva 64.58 64.58 64.58
Australia AUS https://twitter.com/AustraliaUN_GVA 25.00 85.42 62.50
Honduras HND https://twitter.com/HondurasGinebra 81.25 45.83 60.42
Rwanda RWA https://twitter.com/RwandaEmbGeneva 54.17 60.42 58.33
Belarus BLR https://twitter.com/BelarusUNOG 33.33 66.67 56.25
Italy ITA https://twitter.com/ITMissionUNGVA 27.08 68.75 54.17
Israel ISR https://twitter.com/IsraelinGeneva 60.42 43.75 52.08
Kenya KEN https://twitter.com/GenevaMissionKE 52.08 50.00 50.00
Malta MLT https://twitter.com/Order_UNOG 89.58 25.00 50.00
China CHN https://twitter.com/ChinaMissionGva 87.50 27.08 45.83
Georgia GEO https://twitter.com/GeorgiaGeneva 70.83 31.25 43.75
Canada CAN https://twitter.com/CanadaONUGeneve 45.83 43.75 41.67
Netherlands NLD https://twitter.com/NLinGeneva 35.42 54.17 41.67
Cuba CUB https://twitter.com/MisionCubaONUG 50.00 37.50 37.50
Chile CHL https://twitter.com/ChileONUGinebra 72.92 18.75 35.42
Iceland ISL https://twitter.com/IcelandinGeneva 16.67 58.33 33.33
Poland POL https://twitter.com/PLMissionGeneva 41.67 35.42 31.25
United Arab
Emirates ARE https://twitter.com/UAEMISSIONGENF 20.83 39.58 29.17
Ukraine UKR https://twitter.com/UKRinUNOG 8.33 47.92 27.08
Brasil BRA https://twitter.com/BrazilUNGeneva 37.50 20.83 25.00
Azerbaijan AZE https://twitter.com/azmissionun 14.58 29.17 22.92

34

Spain ESP https://twitter.com/MisionGinebra 29.17 16.67 20.83
Latvia LVA https://twitter.com/LatviaUN_Geneva 6.25 22.92 18.75
Ethiopia ETH https://twitter.com/Ethiopianmissio 31.25 12.50 16.67
Slovenia SVN https://twitter.com/SLOtoUNGeneva 4.17 35.42 14.58
Bahrain BHR https://twitter.com/BahrainMsnCH 12.50 14.58 12.50
Solomon Islands SLB https://twitter.com/MosesKMose 39.58 4.17 10.42
Uganda UGA https://twitter.com/UGMissionGeneva 20.83 10.42 8.33
South Korea KOR https://twitter.com/geneva_korea 25.00 6.25 6.25
Kazakhstan KAZ https://twitter.com/KZMissionGeneva 10.42 8.33 4.17
Togo TGO https://twitter.com/MissionTogoGenv 2.08 2.08 2.08

35

Appendix B: Non-governmental organisations
Non-governmental
organisation Abbr. Twitter
Activity
(%
Rank)
Reception
(% Rank)
Total
(%
Rank)
World Wide Fund for Nature
(WWF) WWF https://twitter.com/WWF 100.00 72.09
100.0
0
The World Council of
Churches WCC https://twitter.com/Oikoumene 88.37 86.05 97.67
Gavi, the Vaccine Alliance Gavi https://twitter.com/gavi 86.05 90.70 95.35
The Global Fund
Global
Fund https://twitter.com/globalfund 79.07 95.35 93.02
International Union for
Conservation of Nature (IUCN) IUCN https://twitter.com/IUCN 74.42 97.67 90.70
World Economic Forum WEF https://twitter.com/WEF 65.12 100.00 90.70
The Global Alliance for
Improved Nutrition (GAIN) GAIN https://twitter.com/GAINalliance 90.70 81.40 86.05
The International Center for
Transitional Justice (ICTJ) ICTJ https://twitter.com/theICTJ 81.40 83.72 83.72
The Internet Society (ISOC) ISOC https://twitter.com/internetsociety 55.81 88.37 81.40
Green Cross International
Green
Cross https://twitter.com/GreenCrossInt 95.35 67.44 79.07
International Centre for Trade
and Sustainable Development
(ICTSD) ICTSD https://twitter.com/ICTSD 67.44 81.40 76.74
The International Co-
operative Alliance
ICACO
OP https://twitter.com/icacoop 76.74 76.74 74.42
The World Organization of the
Scout Movement WOSM https://twitter.com/worldscouting 20.93 93.02 72.09
SITA SITA https://twitter.com/SITAonline 93.02 55.81 69.77
The Internal Displacement
Monitoring Centre (IDMC) IDMC https://twitter.com/IDMC_Geneva 72.09 74.42 67.44
International Electrotechnical
Commission (IEC) IEC https://twitter.com/IECStandards 97.67 44.19 65.12
The International Campaign to
Ban Landmines (ICBL) ICBL https://twitter.com/minefreeworld 69.77 65.12 62.79
International Catholic
Migration Commission (ICMC) ICMC https://twitter.com/ICMC_news 83.72 46.51 60.47
Interpeace IP https://twitter.com/InterpeaceTweet 62.79 58.14 58.14
DiploFoundation Diplo https://twitter.com/DiplomacyEdu 39.53 65.12 55.81
The Association for the
Prevention of Torture APT https://twitter.com/apt_geneva 30.23 65.12 53.49
ACT Alliance ACTA https://twitter.com/ACTAlliance 44.19 48.84 51.16
International Commission of
Jurists (ICJ) ICJ https://twitter.com/ICJ_org 11.63 69.77 48.84
Quaker United Nations Office QUNO https://twitter.com/QuakerUNOffice 16.28 55.81 46.51
The Small Arms Survey SAS https://twitter.com/SmallArmsSurvey 13.95 55.81 44.19
The Geneva Declaration on
Armed Violence and
Development GDAVD https://twitter.com/GvaDeclaration 62.79 34.88 41.86
The Geneva Centre for
Security Policy (GCSP) GCSP https://twitter.com/TheGCSP 34.88 41.86 39.53

36

The ICT4Peace Foundation
ICT4Pe
ace https://twitter.com/ict4peace 48.84 37.21 37.21
International Film Festival and
Forum on Human Rights,
FIFDH FIFDH https://twitter.com/fifdh 53.49 32.56 34.88
Human Rights Watch Geneva
(HRW Geneva)
HRW
Geneva https://twitter.com/HRWGeneva 58.14 20.93 32.56
The Geneva Internet Platform
(GIP) GIP https://twitter.com/GenevaGIP 44.19 30.23 30.23
Human Rights Information
and Documentation Systems,
International (HURIDOCS)
HURID
OCS https://twitter.com/huridocs 39.53 30.23 27.91
Geneva Health Forum (GHF) GHF https://twitter.com/Genevaforum 48.84 20.93 25.58
The Geneva International
Centre for Humanitarian
Demining (GICHD) GICHD https://twitter.com/theGICHD 11.63 41.86 23.26
The CAUX- IofC Foundation
CAUXIo
fC https://twitter.com/CAUXIofC 51.16 16.28 20.93
Geneva Environment Network GEN https://twitter.com/GENetwork 20.93 25.58 18.60
The Gulf Research Center GRC https://twitter.com/Gulf_Research 23.26 23.26 16.28
International Institute of
Humanitarian Law (IIHL) IIHL https://twitter.com/IIHL_Geneva 34.88 6.98 13.95
International Bridges to
Justice (IBJ) IBJ https://twitter.com/IBJGeneva 27.91 13.95 11.63
The Centre for Humanitarian
Dialogue
HD
Centre https://twitter.com/hdcentre 25.58 9.30 9.30
The Global Health Programme
(GHP) GHP https://twitter.com/_globalhealth 6.98 11.63 6.98
Graines de Paix GP https://twitter.com/grainesdepaix 4.65 2.33 4.65
The Geneva Peacebuilding
Platform GPP https://twitter.com/GPPlatform 2.33 4.65 2.33

37

Appendix C: International organisations
International Organisation Abbr. Twitter
Activity
(% Rank)
Reception
(% Rank)
Total
(% Rank)
World Health Organization
(WHO) WHO https://twitter.com/who 100.00 100.00 100.00
United Nations Information
Centre (UNOG) Geneva
UNGenev
a https://twitter.com/UNGeneva 97.67 83.72 97.67
United Nations Programme on
HIV/AIDS (UNAIDS) UNAIDS https://twitter.com/unaids 93.02 83.72 95.35
Office of the United Nations
High Commissioner for
Refugees (UNHCR) UNHCR https://twitter.com/Refugees 58.14 95.35 93.02
Office of the High
Commissioner for Human
Rights (OHCHR) OHCHR https://twitter.com/unrightswire 62.79 93.02 90.70
International Federation of Red
Cross and Red Crescent
Societies (IFRC) IFRC https://twitter.com/Federation 83.72 76.74 88.37
United Nations Foundation
UN
Foundatio
n https://twitter.com/unfoundation 58.14 88.37 86.05
International Labour
Organization (ILO) ILO https://twitter.com/ilo 69.77 79.07 83.72
International
Telecommunication Union
(ITU) ITU https://twitter.com/itu 88.37 67.44 81.40
United Nations Office for the
Coordination of Humanitarian
Affairs (UNOCHA) UNOCHA https://twitter.com/unocha 34.88 88.37 79.07
World Intellectual Property
Organization (WIPO/OMPI) WIPO https://twitter.com/wipo 79.07 67.44 76.74
The International Air Transport
Association (IATA) IATA https://twitter.com/IATA 60.47 74.42 76.74
European Organization for
Nuclear Research (CERN) CERN https://twitter.com/CERN 4.65 97.67 72.09
International Organization for
Migration (IOM) IOM https://twitter.com/IOM_news 74.42 62.79 72.09
International Committee of the
Red CrossÂ (ICRC) ICRC https://twitter.com/icrc 20.93 90.70 67.44
UN Watch UN Watch https://twitter.com/UNWatch 76.74 55.81 65.12
The International
Baccalaureate (IB) IB https://twitter.com/iborganization 86.05 48.84 62.79
European Broadcasting Union
(EBU) EBU https://twitter.com/EBU_HQ 81.40 44.19 60.47
International Organization for
Standardization (ISO) ISO https://twitter.com/isostandards 65.12 53.49 58.14
The Convention on
Wetlands,The Ramsar
Convention Ramsar https://twitter.com/RamsarConv 93.02 39.53 58.14
World Trade Organization
(WTO) WTO https://twitter.com/WTO 18.60 72.09 53.49
United Nations Institute for
Training and Research UNITAR https://twitter.com/UNITAR 72.09 46.51 51.16

38

(UNITAR)
World Meteorological
Organization (WMO) WMO https://twitter.com/WMOnews 25.58 60.47 48.84
International Trade Centre
(INTRACEN) INTRACEN https://twitter.com/ITCnews 69.77 41.86 46.51
United Nations Economic
Commission for Europe
(UNECE) UNECE https://twitter.com/UN_ECE 53.49 51.16 44.19
The Intergovernmental Panel
on Climate Change (IPCC) IPCC https://twitter.com/IPCC_CH 16.28 69.77 41.86
United Nations Conference on
Trade and Development
(UNCTAD) UNCTAD https://twitter.com/unctad 13.95 58.14 39.53
UN Greening the Blue UNGtB https://twitter.com/UNGtB 95.35 23.26 37.21
UN Office on Sport for
Development and Peace UNOSDP https://twitter.com/unosdp 39.53 34.88 34.88
The United Nations Office for
Project Services (UNOPS) UNOPS https://twitter.com/UNOPS 32.56 34.88 32.56
UN Research Institute for Social
Development (UNRISD) UNRISD https://twitter.com/UNRISD 32.56 30.23 30.23
The United Nations
Collaborative Programme on
Reducing Emissions from
Deforestation and Forest
Degradation in Developing
Countries UN REDD https://twitter.com/unredd 13.95 37.21 27.91
The Nansen Initiative NI https://twitter.com/nanseninitiativ 53.49 16.28 25.58
Training and Research -
Operational Satellite
Applications Programme
(UNITAR-UNOSAT)
UNITAR-
UNOSAT https://twitter.com/UNOSAT 46.51 25.58 23.26
Statistical Division of the
United Nations Economic
Commission for Europe unecestat https://twitter.com/unecestat 48.84 11.63 20.93
UNITAID UNITAID https://twitter.com/UNITAID 44.19 23.26 18.60
The European Free Trade
Association EFTA https://twitter.com/EFTAsecretariat 32.56 13.95 16.28
International Trade Centre,
Trade and Environment ITC https://twitter.com/ITCenvironment 39.53 11.63 16.28
UPR Info UPR https://twitter.com/UPRinfo 44.19 4.65 11.63
Global Forum on Migration &
Development (GFMD) GFMD https://twitter.com/GFMDprocess 23.26 23.26 9.30
Disarmament Research UNIDIR https://twitter.com/UNIDIR 2.33 27.91 6.98
Plan International UN Office in
Geneva
PlanUNGe
neva https://twitter.com/PlanUNGeneva 6.98 6.98 4.65
The South Centre SC https://twitter.com/South_Centre 9.30 2.33 2.33

39

Notes

i
URL: https://twitter.com/Geneve_int/lists/diplo-missions-in-geneva/members
ii
URL: https://twitter.com/Twiplomacy/lists/diplo-missions-in-geneva
iii
URL: https://twitter.com/Geneve_int
iv
URL: https://twitter.com/nonprofitorgs
v
The documentation on Twitter Search API is found online on: https://dev.twitter.com/rest/public/search; the
API was accessed from inside the programming language R, using the TwitteR package, documented on:
https://cran.r-project.org/web/packages/twitteR/twitteR.pdf.
vi
The Twitter Search API does not return an exhaustive list of statuses published on the behalf of any Twitter
account. The current limit on the number of statuses that can be retrieved from a particular timeline is 3,200
(cf. https://cran.r-project.org/web/packages/twitteR/twitteR.pdf). We were thus able to retrieve (a) all tweets
from any particular account that did not publish beyond the current search constraint, and (b) a sample of
3,200 tweets for several accounts that did.
vii
The R Project for Statistical Computing: https://www.r-project.org/
viii
TwitteR R package was used to query the Twitter Search API from inside R: https://cran.r-
project.org/web/packages/twitteR/index.html.
ix
This indicator is labeled Retweeteness in the graphs.
x
This indicator is labeled Followness in the graphs.
xi
In terms of Spearman's rank-order correlation coefficient, R = .41.
xii
In terms of Spearman's rank-order correlation coefficient, R = .41.
xiii
Activity, reception, and total indicators are all expressed as percentile-ranks (see Methodology).
xiv
Cf. “Online Contributions to the Global Community: The Power Laws for New Media”, Goran S. Milovanović,
September 30, 2010. URL: http://www.exactness.net/post/1217388296/powerlaws

Geneva Social Media Index - Report 2015 full report

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