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Introduction to Linked DataJuan F. SequedaSemantic Technology ConferenceJune 2011
What is the Semantic Web?
What is the Semantic Web?
Internet != Web
Introduction to Linked Data 1/5
What is the Web?“… the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images […] and navigate between them via hyperlinks”http://en.wikipedia.org/wiki/World_Wide_Web
Current Web = internet + links + docs
History of the WebCreated by Tim Berners-Lee at CERN in 1989Mosaic browser in 1993W3C created in 1994Exponential growth mid 90sAmazon, Ebay – 1995Search engines – Google 1998Dot-com boom 1997 – 2001Web 2.0 – blogs, Facebook, Twitter, etc
What is the problem?
WHAT’S THE WEATHER IN SAN FRANCISCO TODAY?
Introduction to Linked Data 1/5
Introduction to Linked Data 1/5
Introduction to Linked Data 1/5
What is the problem?The web is full of documentsWe aren’t always interested in documentsWe are interested in THINGSThese THINGS might be in documentsWe can read a HTML document rendered in a browser and find what we are searching forThis is hard for computers. Computers have to guess (even though they are pretty good at it)
The Web is a Data ShredderStructured DataUnstructured DataThanks Martin Hepp
What would we like?Make it easy for computers/software to find THINGSDo you SEARCH or do you FIND?
Search forFootball Players who went to the University of Texas at Austin, played for the Dallas Cowboys as Cornerback
Introduction to Linked Data 1/5
Introduction to Linked Data 1/5
Introduction to Linked Data 1/5
Why can’t we just FIND it…
Introduction to Linked Data 1/5
Introduction to Linked Data 1/5
Guess how I FOUND out?
On a Semantic WebBesides publishing documents on the webwhich computers can’t understand easilyLet’s publish on the web something that computers can understandDATA
The Semantic Web is a web of linked dataThe current web is a web of linked documents
But wait… doesn’t the web already have data?
Current Data on the WebRelational DatabasesAPIsXMLCSVXLS…Can’t computers and applications already consume that data on the web?
Yes! But it is all in different formats and data models!
This makes it hard to integrate data
The data in different data sources aren’t linked
For example, how do I know that the Juan Sequeda in Facebook is the same as Juan Sequeda in Twitter
Or if I create a mashup from different services, I have to learn different APIs and I get different formats of data back
Data is Siloed
Wouldn’t it be great if we had a standard way of publishing data on the Web?
We have a standardized way of publishing documents on the web, right?HTML
Then why can’t we have a standard way of publishing data on the Web?
Good question! And the answer is YES. There is!RDF
Resource Description Framework (RDF)A data model A way to model datai.e. Relational databases use relational data modelRDF is a triple data modelLabeled GraphSubject, Predicate, Object<Juan> <was born in> <California><California> <is part of> <the USA><Juan> <has hobby> <Salsa dancing>
RDF can be serialized in different waysRDF/XMLRDFa (RDF in HTML)N3TurtleJSON
So does that mean that I have to publish my data in RDF now?
You don’t have to… but we would like you to 
An example
Document on the Web
Databases back up documentsTHINGS have PROPERTIES:A Book as a Title, an author, …This is a THING:A book title “Programming the Semantic Web” by Toby Segaran, …
Lets represent the data in RDFProgramming the Semantic WebtitleauthorbookToby Segaranisbn978-0-596-15381-6publishernamePublisherO’Reilly
Remember that we are on the webEverything on the web is identified by a URI
And now let’s link the data to other dataProgramming the Semantic Webtitleauthorhttp://…/isbn978Toby Segaranisbn978-0-596-15381-6publishernamehttp://…/publisher1O’Reilly
And now consider the data from Revyu.comhasReviewhttp://…/review1http://…/isbn978descriptionreviewerAwesome Bookhttp://…/reviewernameJuan Sequeda
Let’s start to link datahasReviewhttp://…/review1http://…/isbn978Programming the Semantic WebtitledescriptionsameAshasReviewerAwesome Bookauthorhttp://…/isbn978Toby Segaranhttp://…/reviewernameisbn978-0-596-15381-6Juan Sequedapublishernamehttp://…/publisher1O’Reilly
Juan Sequeda publishes data toohttp://juansequeda.com/idhttp://dbpedia.org/AustinlivesInnameJuan Sequeda
Let’s link more datahasReviewhttp://…/review1http://…/isbn978descriptionhasReviewerAwesome Bookhttp://…/reviewernameJuan SequedasameAshttp://juansequeda.com/idhttp://dbpedia.org/AustinlivesInnameJuan Sequeda
And morehasReviewhttp://…/review1http://…/isbn978Programming the Semantic WebtitledescriptionsameAshasReviewerAwesome Bookauthorhttp://…/isbn978Toby Segaranhttp://…/reviewernameisbn978-0-596-15381-6Juan SequedapublishersameAshttp://…/publisher1nameO’Reillyhttp://juansequeda.com/idhttp://dbpedia.org/AustinlivesInnameJuan Sequeda
Data on the Web that is in RDF and is linked to other RDF data is LINKED DATA
Linked Data PrinciplesUse URIs as names for thingsUse HTTP URIs so that people can look up (dereference) those names.When someone looks up a URI, provide useful information.Include links to other URIs so that they can discover more things.
Linked Data makes the web appear as ONEGIANTHUGEGLOBALDATABASE!
I can query a database with SQL. Is there a way to query Linked Data with a query language?
Yes! There is actually a standardize language for thatSPARQL
FIND all the reviews on the book “Programming the Semantic Web” by people who live in Austin
SELECT ?review ?commentWHERE {  isbn:978 ex:hasReview ?review .  ?review ex:description ?comment .  ?review ex:hasReviewer ?person .  ?person ex:livesdbpedia:Austin .}
SELECT ?review ?commentWHERE {isbn:978 ex:hasReview ?review .?review ex:description ?comment .?review ex:hasReviewer ?person .?person ex:livesdbpedia:Austin .}hasReviewhttp://…/review1http://…/isbn978Programming the Semantic WebtitledescriptionsameAshasReviewerAwesome Bookauthorhttp://…/isbn978Toby Segaranhttp://…/reviewernameisbn978-0-596-15381-6Juan SequedapublishersameAsnamehttp://…/publisher1O’Reillyhttp://juansequeda.comhttp://dbpedia.org/AustinlivesInnameJuan Sequeda
This looks cool, but let’s be realistic. What is the incentive to publish Linked Data?
What was your incentive to publish an HTML page in 1990?
1) Share data in documents2) Because you neighbor was doing it… later on …3) Marketing, Advertising, SEO
So why should we publish Linked Data in 2011?
1) Share data as data2) Because you neighbor is doing it…3) (Semantic) SEO ++
Linked Data PublishersUK GovernmentUS GovernmentBBCOpen Calais – Thomson ReutersFreebase/GoogleNY TimesBest BuyCNETDbpediaOverstock.comO’Reilly Media…
May 2007
Oct 2007
Nov 2007
Feb 2008
Mar 2008
Sept 2008
Mar 2009 (1)
Mar 2009 (2)
July 2009
September 2010
June 2011YOU GET THE PICTUREITS BIG and getting BIGGER andBIGGER
QUESTIONS?

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Introduction to Linked Data 1/5

  • 1. Introduction to Linked DataJuan F. SequedaSemantic Technology ConferenceJune 2011
  • 2. What is the Semantic Web?
  • 3. What is the Semantic Web?
  • 6. What is the Web?“… the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images […] and navigate between them via hyperlinks”http://en.wikipedia.org/wiki/World_Wide_Web
  • 7. Current Web = internet + links + docs
  • 8. History of the WebCreated by Tim Berners-Lee at CERN in 1989Mosaic browser in 1993W3C created in 1994Exponential growth mid 90sAmazon, Ebay – 1995Search engines – Google 1998Dot-com boom 1997 – 2001Web 2.0 – blogs, Facebook, Twitter, etc
  • 9. What is the problem?
  • 10. WHAT’S THE WEATHER IN SAN FRANCISCO TODAY?
  • 14. What is the problem?The web is full of documentsWe aren’t always interested in documentsWe are interested in THINGSThese THINGS might be in documentsWe can read a HTML document rendered in a browser and find what we are searching forThis is hard for computers. Computers have to guess (even though they are pretty good at it)
  • 15. The Web is a Data ShredderStructured DataUnstructured DataThanks Martin Hepp
  • 16. What would we like?Make it easy for computers/software to find THINGSDo you SEARCH or do you FIND?
  • 17. Search forFootball Players who went to the University of Texas at Austin, played for the Dallas Cowboys as Cornerback
  • 21. Why can’t we just FIND it…
  • 24. Guess how I FOUND out?
  • 25. On a Semantic WebBesides publishing documents on the webwhich computers can’t understand easilyLet’s publish on the web something that computers can understandDATA
  • 26. The Semantic Web is a web of linked dataThe current web is a web of linked documents
  • 27. But wait… doesn’t the web already have data?
  • 28. Current Data on the WebRelational DatabasesAPIsXMLCSVXLS…Can’t computers and applications already consume that data on the web?
  • 29. Yes! But it is all in different formats and data models!
  • 30. This makes it hard to integrate data
  • 31. The data in different data sources aren’t linked
  • 32. For example, how do I know that the Juan Sequeda in Facebook is the same as Juan Sequeda in Twitter
  • 33. Or if I create a mashup from different services, I have to learn different APIs and I get different formats of data back
  • 35. Wouldn’t it be great if we had a standard way of publishing data on the Web?
  • 36. We have a standardized way of publishing documents on the web, right?HTML
  • 37. Then why can’t we have a standard way of publishing data on the Web?
  • 38. Good question! And the answer is YES. There is!RDF
  • 39. Resource Description Framework (RDF)A data model A way to model datai.e. Relational databases use relational data modelRDF is a triple data modelLabeled GraphSubject, Predicate, Object<Juan> <was born in> <California><California> <is part of> <the USA><Juan> <has hobby> <Salsa dancing>
  • 40. RDF can be serialized in different waysRDF/XMLRDFa (RDF in HTML)N3TurtleJSON
  • 41. So does that mean that I have to publish my data in RDF now?
  • 42. You don’t have to… but we would like you to 
  • 45. Databases back up documentsTHINGS have PROPERTIES:A Book as a Title, an author, …This is a THING:A book title “Programming the Semantic Web” by Toby Segaran, …
  • 46. Lets represent the data in RDFProgramming the Semantic WebtitleauthorbookToby Segaranisbn978-0-596-15381-6publishernamePublisherO’Reilly
  • 47. Remember that we are on the webEverything on the web is identified by a URI
  • 48. And now let’s link the data to other dataProgramming the Semantic Webtitleauthorhttp://…/isbn978Toby Segaranisbn978-0-596-15381-6publishernamehttp://…/publisher1O’Reilly
  • 49. And now consider the data from Revyu.comhasReviewhttp://…/review1http://…/isbn978descriptionreviewerAwesome Bookhttp://…/reviewernameJuan Sequeda
  • 50. Let’s start to link datahasReviewhttp://…/review1http://…/isbn978Programming the Semantic WebtitledescriptionsameAshasReviewerAwesome Bookauthorhttp://…/isbn978Toby Segaranhttp://…/reviewernameisbn978-0-596-15381-6Juan Sequedapublishernamehttp://…/publisher1O’Reilly
  • 51. Juan Sequeda publishes data toohttp://juansequeda.com/idhttp://dbpedia.org/AustinlivesInnameJuan Sequeda
  • 52. Let’s link more datahasReviewhttp://…/review1http://…/isbn978descriptionhasReviewerAwesome Bookhttp://…/reviewernameJuan SequedasameAshttp://juansequeda.com/idhttp://dbpedia.org/AustinlivesInnameJuan Sequeda
  • 53. And morehasReviewhttp://…/review1http://…/isbn978Programming the Semantic WebtitledescriptionsameAshasReviewerAwesome Bookauthorhttp://…/isbn978Toby Segaranhttp://…/reviewernameisbn978-0-596-15381-6Juan SequedapublishersameAshttp://…/publisher1nameO’Reillyhttp://juansequeda.com/idhttp://dbpedia.org/AustinlivesInnameJuan Sequeda
  • 54. Data on the Web that is in RDF and is linked to other RDF data is LINKED DATA
  • 55. Linked Data PrinciplesUse URIs as names for thingsUse HTTP URIs so that people can look up (dereference) those names.When someone looks up a URI, provide useful information.Include links to other URIs so that they can discover more things.
  • 56. Linked Data makes the web appear as ONEGIANTHUGEGLOBALDATABASE!
  • 57. I can query a database with SQL. Is there a way to query Linked Data with a query language?
  • 58. Yes! There is actually a standardize language for thatSPARQL
  • 59. FIND all the reviews on the book “Programming the Semantic Web” by people who live in Austin
  • 60. SELECT ?review ?commentWHERE { isbn:978 ex:hasReview ?review . ?review ex:description ?comment . ?review ex:hasReviewer ?person . ?person ex:livesdbpedia:Austin .}
  • 61. SELECT ?review ?commentWHERE {isbn:978 ex:hasReview ?review .?review ex:description ?comment .?review ex:hasReviewer ?person .?person ex:livesdbpedia:Austin .}hasReviewhttp://…/review1http://…/isbn978Programming the Semantic WebtitledescriptionsameAshasReviewerAwesome Bookauthorhttp://…/isbn978Toby Segaranhttp://…/reviewernameisbn978-0-596-15381-6Juan SequedapublishersameAsnamehttp://…/publisher1O’Reillyhttp://juansequeda.comhttp://dbpedia.org/AustinlivesInnameJuan Sequeda
  • 62. This looks cool, but let’s be realistic. What is the incentive to publish Linked Data?
  • 63. What was your incentive to publish an HTML page in 1990?
  • 64. 1) Share data in documents2) Because you neighbor was doing it… later on …3) Marketing, Advertising, SEO
  • 65. So why should we publish Linked Data in 2011?
  • 66. 1) Share data as data2) Because you neighbor is doing it…3) (Semantic) SEO ++
  • 67. Linked Data PublishersUK GovernmentUS GovernmentBBCOpen Calais – Thomson ReutersFreebase/GoogleNY TimesBest BuyCNETDbpediaOverstock.comO’Reilly Media…
  • 78. June 2011YOU GET THE PICTUREITS BIG and getting BIGGER andBIGGER