IP for Sports broadcast
Download as PPTX, PDF0 likes370 views
The document discusses the evolution of TV production within the Pac-12 conference, highlighting the organization's unique challenges and advancements in remote collaboration and cloud technology. It notes the transition from traditional production methods to enhanced connectivity and centralized operations, leading to cost reductions and improved content distribution. Additionally, the document outlines future aspirations for cloud integration and the necessary adaptations in staffing and technology to realize these goals.
IP for Sports broadcast
- 1. The 3 Ring Circus of TV Production Remote collaboration & use of cloud technologies
- 2. Who is the Pac-12? TWO ENTITIES The CONFERENCE One of the 5 “Power” College Conferences 12 Universities in 6 Western states More NCAA titles than any other conference, closing in on 500 100 Years Old Content licensed to Fox and ESPN The NETWORKS Launched August, 2012, located in San Francisco Independent Media Company operating 6 regional and 1 national sports networks and digital properties (TVE) Affiliates include Comcast, Spectrum, Dish Network, SlingTV Produce 850 live events for linear distribution, between August and May https://vimeo.com/206512500/312a1676d4
- 3. Context Challenges At Launch: Approximately 75 of the 850 broadcast events garner “big” audiences • The remainder (~775) need to be produced live and as inexpensively as possible • Editorial voice and production values need to be maintained across all events Now: Increasing demands for unique content for OTT and digital distribution • Production of additional full events (Twitter), behind the scenes (Facebook Live), bonus coverage (TVE) did not exist at launch, but are now important part of Production Operations
- 4. The 3 Ring Circus of Live, Remote TV Production Network Distribution • Scheduling & Log • Playlist manipulation and management • Asset management • On-air operations • On-air GFX • Reporting & Recon Field Production • Camera • Switching • Mixing • Replays • GFX • Communication • Internet Access Acquisition • Signal Transmission • Multi-path • Bi-directional • Low latency • Lower cost than video
- 5. Acquisition (aka Transmission) Connectivity as the foundation for all things • Video is out & Data is in Pros • Multi-path & Bi-directional – allows for collaboration • Low latency – improves production quality & values • Lower price point overall • Unlimited use – connect upon arrival • Services and communications Cons • Complexity / New vendors in a new space / Staffing skill set Acquisiti on Big, fat, bi-directional pipes connecting 100+ venues back to the to Studios
- 6. Enhancing “Traditional” Field Productions Enhancements achieved with improved connectivity • Enhanced Productions • Operators and artists stay in the Studio & work multiple games • Easy to add resources advantageously • Less staff to travel = lower costs • Hardware is centralized & easier to maintain • More topical content from Studio to Field • Packages and profiles can be more timely • Immediate transfer of highlights from field to Studio • No waiting for game breaks to send content • Scenics & other content ingested directly to EVS • No hard drives or tapes to ship or send • Improved communications • 4 digit dialing, faster Internet access Big, fat, bi-directional pipes permit collaboration Field Productio n HTTPS://VIMEO.COM/208153188/CC
- 7. Field Production in the Studio Centraliz ed Productio n Efficiencies achieved with improved connectivity • Camera leads and audio stems fed directly to Studio • Majority of crew works from home Studio – Video switching, audio mixing all GFX, instant replay, even Talent could call the game from the Studio • TD, Director, Producer & Operators work at Studio & work multiple games • Easy to add resources advantageously • Less staff to travel = lower costs • Hardware is centralized & easier to maintain • Can deploy more resources advantageously • Game highlights immediately available • Exploit content across all platforms (Digital, other games and Studio shows) • Return path with audio mixes • Post game interviews quality super high Further exploitation of connectivity
- 9. Distribution (aka Master Control) Trying to move aggressively towards the Cloud for Linear & Digital • Virtualized processes – available today • Transcoding and versioning (Elemental) • Content acquisition, QC, ingest • Workflow automation (AWS) • Content storage (AWS) The promise of tomorrow, virtualized processes – the “webification” of TV • Content scheduling (Log), Playlist manipulation and execution, Asset management, On- air operations, GFX, Secondary events, Real-time reporting and reconciliation (Air- checks) Expected Benefits & Attributes • Ability to “accordion” operations to meet peak needs • Pay as you go Opex model Unrealized potential Distributi on
- 10. RISKS & CHALLENGES Adoption rate Fears surrounding security Displacing entrenched tech is never a picnic Level of captivity with cloud vendor(s) Staffing skill set shift (internally & with vendors)
- 11. “Friends don’t let friends build data centers” Infor CEO Charles Phillips AWS 2014 San Francisco Summit Take away MICHAEL HARABIN PAC-12 NETWORKS [email protected]
Editor's Notes
- #5: Traditional Production Model Mobile unit pulls up on site, plugs in power, plugs in telephones, plugs in transmission It’s proven, it works It’s limited, it’s expensive
- #6: Watch out! Network engineering talent is a requirement.
- #7: Watch out! Network engineering talent is a requirement. Real time melts Development of the Cloud and the hinge
- #8: Audio mixes are 5.1
- #10: Watch out! Systems engineering talent is a requirement. New partners Need new vocabulary Vendors’ business models need to change Ask questions? AWS certification amongst staff?