MODULE 3- WEEK 3- EMP.pptx
- 2. Navigation: Getting the user from A to (where you want them to) B.
- 3. For users: 1. Find stuff they want 2.Get an overview of what’s on the site 3.See where they are 4.See where they can go For site owners: 1.Drive people to action points 2.Cross-sell services or highlight additional information 3.Show what is/isn’t available 4.Be found on Google Role of navigation…
- 4. • Why the navigation is there (its role) • Who will be using it • Where they want to go • What YOU want them to do • How you will manage it (CMS etc) Choosing a navigation style
- 5. The Structural-Browser Model • The Family-Tree model • Creates a clear hierarchy of content • Collection of links advance the user to other pages
- 7. Horizontal Navigation • Conserves the most amount of screen space • Makes for using drop downs for secondary navigation • Location most familiar for users, we read left to right • Does have a limit in terms of length of navigation item
- 10. Vertical Navigation • Good for sites with a lot of main navigation items • Supports multiple types of secondary navigation • Can act as a page design element • Normally takes up more space then horizontal navigation
- 13. Secondary Navigation • Common location for displaying B-level pages • Moves out of the way when not active to conserver screen space • Don’t rely on more then 2 levels of pop-out/drop down menus • Design enough contrast with the information below so the user can clearly read the text
- 15. Utility Navigation • Assistant pages • Pages that don’t fit into a single logical category • Location/Language selectors • Shopping Cart/User login info • Pages that you want displayed on every page
- 16. Footer Links
- 17. Footer Links • Provides a place for important information away from other content • Acts as a visual “End” to your page • Allows users to access pages without scrolling back to the top • Can be styled as multiple columns
- 19. Breadcrumb Trails • Convenient for users • Reduces clicks to return to higher- level pages • Doesn’t usually hog screen space • Don’t use when you don’t need to • Don’t use as primary navigation • Don’t use when pages have multiple categories
- 20. Search Boxes
- 21. Search Boxes • Not every website needs a search box • The box must be clearly visible, quickly recognizable and easy to use • A search box should be a box. • A search box should be simple • Don’t make the input field too short • Don’t making the submit button too small
- 23. Pagination Navigation • Provide large clickable areas • Identify the current page • Space out page links • Provide Previous and Next links • Use First and Last links • Put First and Last links on the outside • Give the user a sense of volume
- 24. The Golden Rules of Web Navigation. 1. Don’t make the user think
- 25. The Golden Rules of Web Navigation. 1. Don’t make the user think 2. Don’t test user patience
- 26. The Golden Rules of Web Navigation. 1. Don’t make the user think 2. Don’t test user patience 3.Focus their attention
- 27. The Golden Rules of Web Navigation. 1. Don’t make the user think 2. Don’t test user patience 3.Focus their attention 4.Organize your content
- 28. The Golden Rules of Web Navigation. 1. Don’t make the user think 2. Don’t test user patience 3.Focus their attention 4.Organize your content 5.Use natural descriptions
- 29. The Golden Rules of Web Navigation. 1. Don’t make the user think 2. Don’t test user patience 3.Focus their attention 4.Organize your content 5.Use natural descriptions 6. Strive for Simplicity
- 30. The Golden Rules of Web Navigation. 1. Don’t make the user think 2. Don’t test user patience 3.Focus their attention 4.Organize your content 5.Use natural descriptions 6. Strive for Simplicity 7.Embrace whitespace
- 31. The Golden Rules of Web Navigation. 1. Don’t make the user think 2. Don’t test user patience 3.Focus their attention 4.Organize your content 5.Use natural descriptions 6. Strive for simplicity 7.Embrace whitespace 8. Don’t assume
- 32. THANK YOU!