The document provides guidelines for naming conventions, structure, formatting, and coding of SQL Server databases. It recommends:
1) Using Pascal casing and suffixes like "s" for table names and prefixes for other objects.
2) Normalizing data to third normal form and avoiding TEXT data types when possible.
3) Formatting code for readability using styles like uppercase SQL keywords and indentation.
4) Coding best practices like optimizing queries, avoiding cursors, and checking for errors.