The document discusses the need for real-time analytics driven by the explosion of streaming data from smart devices and the limitations of existing technologies. It introduces Kinetica, a GPU-accelerated columnar database that offers advanced analytics and geospatial capabilities, and highlights the role of Confluent's Apache Kafka as a robust streaming platform for real-time data processing. The combination of these technologies enables businesses to perform real-time analysis, such as live viewership tracking and ad campaign reporting, enhancing operational efficiencies and decision-making.
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