Drupal Block Test Module - Diner with Drupal
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The document describes a Drupal module called Block Test Moduleα that allows for multivariation testing of blocks on a Drupal site. It discusses how multivariation testing was used in a case study to increase bookings on a Dutch site. The module allows users to set up A/B or multivariate tests of blocks by customizing variables, showing blocks in a yes/no format, and tracking results. It aims to provide a simple tool for block testing within Drupal.
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Drupal Block Test Module - Diner with Drupal
- 1. Block Test ModuleαDrupal Module for Dinner with DrupalBy Taco Potze – GoalGorillaOctober 2010
- 2. TodayWhy multivariation testingThe Block Test ModuleResultsQuestions
- 3. Multivariation testingCase study Valk.com (Dutch)More bookingsBy: Online DialogueCheck: http://tiny.cc/morecaseinfo and http://tiny.cc/dinnerdrupel
- 4. Default
- 5. 3 hypothesen
- 6. A
- 7. B
- 8. C
- 9. D
- 10. Tools
- 13. Current moduleshttp://drupal.org/project/multivariate (nodes)http://drupal.org/project/google_website_optimizer (only javascript)
- 14. Flow: Test ModuleCheckcustom variablesShow block:Yes/no
- 15. Drupal: Block Test module
- 17. Set Test
- 19. DONE!
- 20. Results (example)Nicely 50/50With search on frontpage = +34% more search!
- 21. Questions?Thanks for your attention:Taco PotzeConsultant & [email protected]